Company Name:
GoGo
Company Activity:
- Car rental
- Sale of used cars
Description of Products/Services:
Short- and long-term rental of passenger cars for tourists and residents.
Reliable, well-maintained cars, transparent rental conditions, local service without hidden fees.
Distribution Channels and Sales Geography:
All possible online and offline distribution channels
Target Audience Profile:
Tourists, business travelers, and any other individuals in need of a car.
People who value reliability, clear rules, and calm service more than the lowest price.
The predominant age category is 30–55 years.
Existing or Likely Positioning:
Affordable yet quality and reliable car rental service. Mass market segment with a professional presentation and potential for development in premium directions.
What elements should the logo consist of?
- only the original wordmark
- the descriptor "car rental" should also be added, and the logo should be usable both with and without it
What word or phrase will be used in the logo?
main element - GoGo
descriptor - car rental
Should the logo be bilingual or trilingual?
no. only English version
Does the company have a slogan that needs to be added to the logo?
no
What should be depicted in the logo?
Only the brand name GoGo in the form of a typographic logo.
No icons, illustrations, or graphic symbols.
Is the logo being created for the first time or is it being redesigned – rebranding?
for the first time
Are there preferred primary colors? If so, which colors do you prefer?
The logo should be based on one dominant color (which forms the main perception of the brand). The use of one secondary (accent) color is allowed as an auxiliary element to enhance visual perception. If the accent color is removed, the brand should not lose its recognizability.
Preference is given to the color / combination of colors: deep blue, dark blue, or graphite tones.
It is not desirable to use colored backgrounds.
What should the logo be like?
- simple, concise
- minimalistic
- image-based, status-oriented
- modern
Which brand do you consider successful in this category of goods or services, and why?
European car rental brands with restrained identities that evoke trust due to simple design and clear communication, without visual noise and aggressive marketing.
Are there any undesirable elements to be used in the logo?
Yes. The following are prohibited:
car, wheel, key, road icons
arrows, movement symbols
emblems, shields, frames
decorative or "playful" fonts
gradients, shadows, 3D effects
In what format would you like to receive the output material?
AI, EPS, SVG, PDF, PNG (transparent background), JPG.
Please provide any additional information you consider important.
The logo should be universal, easily scalable, and suitable for use on cars, websites, documents, and in future premium sub-brands without redesign.
