Company Name: Stock Capital
Company Activity: securities market, trading, and investments
Product/Service Description: brokerage services, trust management, dealer activities
Distribution Channels and Sales Geography: Russia
Target Audience Profile: ages 27 to 55, residing in Russia, beginners in investing, looking for an alternative to traditional low-yield bank deposits. Children are either absent or there is 1 child. Higher education. Monthly income of 80 – 150 thousand rubles.
Existing or Proposed Positioning: Joint Stock Company “Investment Company “STOCK CAPITAL” (JSC IC “STOCK CAPITAL”) was founded in 1996. For over 20 years, the company has been a participant in the Russian financial market. The company plans to actively develop in the B2C segment (to individuals), aiming to enter the TOP-10 brokers in the Russian market. There were previously no activities in this segment. The company developed through constant corporate clients.
Closest Competitors:
1. BCS https://broker.ru/ and https://bcspremier.ru/
2. Otkritie https://open-broker.ru/open-account/
3. Alfa https://www.alfadirect.ru/
4. VTB https://broker.vtb.ru/
5. Sber Investments https://www.sberbank.ru/ru/person/investments/stocks
6. Tinkoff https://www.tinkoff.ru/invest/
Main Competitive Advantages:
- Absence of most fees (unlike competitors).
- High reliability. A stable player in the market - since 1996. Authorized capital of over 380 million rubles.
- Under the supervision of the Central Bank of the Russian Federation. A professional participant in the securities market. 4 active licenses.
What elements should the logo consist of?
- the brand name "Stock Capital" and a graphic element
we can use only the graphic element in some cases, and in others - the complete set.
What word or phrase will be used in the logo? Stock Capital
Should the logo be bilingual or trilingual? no
If the company has a slogan or status line that needs to be added to the logo? Investment Company
It may be considered to have an option without this line, just "Stock Capital," to avoid clutter.
What should be depicted in the logo? There should possibly be some element associated with reliability, presentation, confidence, and finance, while at the same time maintaining simplicity, meaning not overloaded.
Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)? (for rebranding, add an image of the current logo) there were previously two logos: 1) https://old.ikfk.ru/ and 2) https://ikfk.ru/
The first option is a very old version. The second one is not very liked, as it does not associate with stock markets and reliability for me, including the colors.
Trademark, Abstract, or Monogram. Most likely one of these three styles.
Indicate if it is necessary to maintain continuity of the logo (the new logo retains features of the old one).
there will be no continuity. I wanted something new, solid, minimalist.
Are there basic colors or a preferred color scheme?
Currently, work is underway on a new website, which will be in a dark style. Accordingly, the logo will be white on a dark background. But it is necessary to make logo options on a white background - including for brochures and printing.
What should the logo be like?
- simple, concise
- minimalist
- image-based, status-oriented
- dynamic
Which trademark do you consider successful in this category of goods or services, and why?
https://broker.ru/
https://broker.vtb.ru/
stylish, solid, and minimalist, inspires trust.
Are there any undesirable elements for use in the logo?
small hieroglyphs, arrows
In what format do you want to receive the source material?
The source file in vector format. So that it can be used for both web and printing in a printing house.
Provide any additional information you consider important.
Attached is one of the options for our future website. The website will be dark. Either this way or in another slightly different execution, simpler - in the style of Sber http://prntscr.com/yzgft1 but in both cases, it will be dark.
The company is moving to a new level of development, so we do not plan to hold on to the old logo and the old website style. The main thing is that the new logo inspires trust, is solid, and is easily remembered due to its simplicity.
