What type of products need to be developed?
Quarterly calendar with a sheet for 2 months
Company name:
STEINER Ukraine
Company's area of activity:
Engineering company
Description of products/services:
Technological lines, packaging equipment for food production
Distribution channels and sales geography:
Ukraine. Project sales, warranty service, spare parts.
Target audience portrait:
Managers of enterprises, engineering staff, production managers, business owners
Existing or potential positioning:
Supplier of leading technological solutions for food industry enterprises
Closest competitors:
-
Main competitive advantages of the company/product/service:
Comprehensive turnkey solutions for food production
Do you have a logo, corporate style?
In the attached files
Is it necessary to use them in the design catalog (if not, what is the preferred color scheme)?
Name - yes. Logo - only in the "footer"
What is the format of the catalog (paper size)?
A4+
In what form should the information about the product/service be presented?
- graphic image and textual information in a block
- graphic image with key parameters indicated on the picture
- graphic image
- textual information
How many products should be present on one page?
- one product for the entire page
- tile of products (specify size. For example, 5 rows of 4 products)
- large image of one product and tile of products
- images of products randomly on the page without strict adherence to a grid
What parameters of the product need to be specified for each product (if the parameters are different, indicate their quantity for each parameter)?
The administration advised to place the competition in this category. This is not a catalog
In what language should the catalog be executed?
Ukrainian
Are there mandatory graphic and textual elements to be used?
Yes
Will you provide graphic elements in tiff, gif, ai, eps, cdr, jpg formats, or do they need to be developed?
Attached
Provide a few successful examples of catalogs in your opinion. Why do you consider them successful?
In the attached files, the current calendar. Keep the page structure.
In what form would you like to receive the output material?
Preview in PDF + packaged layout in InDesign format, CMYK prepared for printing (of course, the printing house will theoretically correct something according to technological requirements, so a working version for editing is needed)
Provide any additional information you consider important.
Important quotes:
Schematic images of technological lines - no, because this is a direct connection to our activity.
We want to go to a higher level. Emotional connection
what is the emotional message of the calendar:
- it is beautiful - people are ready to hang such a thing on the wall for a year
- this is not stupid advertising - people do not wear a banana suit on themselves
- convey a global idea (like victory, reliability, development, progress, confidence in the future)
- give a signal from whom this message comes (STEINER Ukraine). Through our colors, motive, or our logo embedded
- info/advertising at the subconscious level
- contacts, our description, links to the website.
Brief but the signal is readable
Increasing the level of technical equipment of industrial enterprises through the implementation of advanced technologies. this is our mission. How can this be graphically represented, along with a sense of reliability and stability, flexibility...?
We are currently promoting the brand. and our values. This should somehow be reflected graphically.
there can be a small logo, like the signature of the author on a painting. And the painting is a visualization of the feeling of reliability and stability, flexibility...
Address, company logo, logo in a concise form without graphic element in the upper block (header)
What should definitely be avoided when creating the cover – what colors, images, images?
Equipment, production lines - this is sufficient and in the main specifics of work
