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The main task of the character development contest: 

Our character is a goose, who will be the "face" of the microcredit service. The character's name is ManiGoose. He will give hints, advice, and jokes. He should be perceived as a friendly guy and make the process of obtaining microcredit easier and more accessible.


In what style should he be executed? 

  • full color
  • bright
  • cartoonish


What is the gender and age of the future character?

ManiGoose is male, in the prime of his life.


Please specify the items, clothing (uniform), details, and objects you would like to see with the character:

We will need the Goose in different outfits. Initially, it could be a stack of money (not mandatory). It could be a scarf, glasses, or a hairstyle.


In what pose should the character be depicted?

Standing, full height.


What impression should the character's image convey?

He is funny, charming, brings a smile, and at the same time – trust. He is the "guy next door." He can lend money, tease, encourage, and offer advice. He understands that people can have flaws and does not judge them for it. ManiGoose has a sense of humor and practical wit. He will always find a way out.


Where will the character be placed: 

  • on the logo
  • on banners – static and html5  
  • in the Facebook timeline header
  • on the official website


Does your company have a logo or corporate style?

Not yet


Color scheme in which the character should be executed:

In the colors of a goose. White, gray, orange. Possibly, some bright detail: a stack of money, a scarf, golden eggs in hand/wings.


Provide examples of characters that you like:

  • Keshinsky – from the microcredit website https://cashinsky.ua/ru/. "The guy next door." Always ready to help. This character, along with the cartoonish design of the site, makes the process of taking a loan not scary. Our Goose has a similar goal.
  • Drawn Goose by Nadia Kushnir https://memepedia.ru/gus/ - the prototype of our ManiGoose. Trendy, funny, and stylish.
  • Raccoon "Maniveo" - cute, friendly, welcoming, ready to help. Memorable.
  • Parimatcho – a bright character. Understands you and your little flaws and does not judge. Just like you.


In what format do you want to receive the source material?

In png.


We plan to continue cooperation with the winner on a long-term basis)