Contest translated automatically. Log in or register, to view the original

A competition has been organized for naming what? 

  • the company


Company's area of activity:  

The company sells health products: orthopedic shoes, insoles, inhalers, anti-varicose tights, massagers.


Description of product/service categories and audience:  

Currently, products are more often purchased by people aged 45 and older, as well as in cases of necessity. Our goal is to motivate young people to start taking care of their health, so they engage in disease prevention at early stages, purchasing products without acute necessity, caring for themselves and their loved ones.


Distribution channels and sales geography:  

Nizhny Novgorod, Dzerzhinsk


Existing or proposed positioning:   

Products for caring for one's health and the health of loved ones as prevention, a wide range of products for solving any orthopedic or physical problem, we will find a solution for everyone, relieving pain and discomfort.


Main competitive advantages of the company:  

Assortment, breadth of representation across city areas, market recognition.


Is there a creative concept (what should the name mean)?  

The name should reflect movement, health, dynamics, as well as care. Names in the style of ortho-mag, topo-stop, OrtoLife, and so on are not liked; there are too many on the market. 

The company is currently called “Doctor+”, if we can stay within this concept, that would be good, but the word doctor in any form cannot be registered, so we need to look for some similar combinations. 

What should be reflected in the name? 

  • dynamism
  • modernity
  • stability
  • youth
  • problem-solving
  • accessibility
  • care


Can the name be a neologism (new form)?  

Yes


Which words and phrases are better not to use?  

Names in the style of ortho-mag, topo-stop, OrtoLife, and so on are not liked; there are too many on the market, as well as names in the Russian style — “Healthy Foot”, “Straight Back”, etc.


Language of writing:  

Russian or English, can be in combination.


Number of words in the name:  

One or two.


Is trademark registration planned?  

Yes


Will domain registration with the chosen name be conducted? 

Yes


Should the domain name exactly match the name in English letters? 

Preferably


In which domain zones is registration planned? 

  • .ru