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A competition has been organized for the naming of a product, specifically for the brand of chicken eggs.


Company's area of activity: 

Production of table chicken eggs, wholesale and retail sale of table eggs


Distribution channels and sales geography: 

Ukraine, supermarkets, and other retail points of sale


Target audience profile: 

People aged 25 to 65 with low to medium income levels who value their health and want to buy the highest quality product at an affordable price


Proposed positioning: 

Medium and high-grade eggs at an affordable price


Closest competitors: 

ЕКО-КО-КО, Квочка, Ясенсвіт, Екодар


Main competitive advantages of the company: 

affordable price, eco-friendliness of production, high quality


The name can be related to the area of activity. 


The name can be a neologism or a new form. 


Language of writing: 

Ukrainian, possibly English.


Number of words in the name: 

1-2 words


Is trademark registration and domain registration with the chosen name planned?

Yes


Should the domain name exactly match the name in English letters? 

Yes


In which domain zones is registration planned?

  • .com
  • .ua
  • .com.ua


Are you considering the possibility of purchasing a premium domain? 

No


Additional information:

The creative concept has not been developed. Based on the name, a logo and marketing concept will be developed. 

The name should reflect health, benefits, taste qualities, and evoke trust.


What should be reflected in the name:

  • trust 
  • comfort
  • health benefits
  • active life position