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A competition has been organized for naming what? 

  • Company


Business activity of the company: Niche online store for power tools.


Description of product/service categories: All types of power tools and equipment


Distribution channels and sales geography: Ukraine


Target audience profile: Men aged 18-45, average+, high.


Existing or proposed positioning: Niche online store specializing in a narrow group of products - power tools. We position ourselves as a store for professionals who will help select exactly the product that the consumer needs.


Closest competitors: https://stroyteh.ua/category/electroinstrument/ , https://specinstrument.ua/ru/katalog/elektro-instrumentyi/, https://mirinstrumenta.ua/category/elektroinstrument.html, https://kulibin.com.ua/catalog/elektroinstrument/


Main competitive advantages of the company: Professionals in power tools No.1, Hassle-free returns during the warranty period, Loyalty bonus program.


Is there a creative concept for the company? - No.


What should be reflected in the name? 

  • Dynamics
  • Modernity
  • Innovation
  • Uniqueness
  • Creative approach


Is it allowed or encouraged to tie the name to the surname/first name of the owner, geographical location, field of activity, or another keyword (please specify)? - No.


Can the name be a neologism (new form)? - Yes.


Which words and phrases are better not to use?- Template: master, expert, tool, power tool.


Language of writing: Eng, Ukr, Ru


Number of words: 1-2


Is trademark registration planned? - No.


Will domain registration with the chosen name be conducted? - Yes.


Should the domain name exactly repeat the name in English letters? - Yes.


In which zones is registration planned? 

  • .com.ua