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A competition has been organized for naming what?

Companies


Company's area of activity:

Currently, we operate as a service center under the name iCracked.ua.

We plan to have two websites — the first for the service with the address and name icracked.ua, the second as an online store.

We plan to name the company a new name, as the old name sounds inconvenient for the average person in Russian and Ukrainian.


The online store will be engaged in the sale of electronic spare parts. Currently, 95% are Apple, sometimes other brands.

Expansion into other brands is planned.


Description of product/service categories:

Spare parts for iPhone, iPad, Macbook, Apple Watch, iMac: displays, touch screens, flex cables, cases, parts for display restoration (glues, films, glasses, etc.), speakers, keyboards, etc.


+ their service maintenance

In the future, we plan to expand the range of sales to spare parts for other brands.


Distribution channels and sales geography:

Ukraine


Target audience portrait:

Apple service centers, service centers for repairing mobile devices of other brands + service centers that deal with display restoration for phones and tablets.


Existing or proposed positioning:

Emphasis on quality products at an affordable price. Warranty on all spare parts. We plan to enter the market of large cities. 


Closest competitors:

2mac.ua, Refparts, All spares, Kiwi Parts, ilounge.ua, aks.ua, welcome-mobi, mobileplus


Main competitive advantages of the company:

Own production, original spare parts, testing of all spare parts for defects, own strong service center + production (restoration) of display modules.

Since we, as a service, use all the spare parts we sell, we can specifically say which spare part is of really good quality and which is of poor quality, without selling blindly.


Is there a creative concept (what should the name mean)?

There is none. It would probably be interesting to name it associatively in the field of activity, like, for example, the company Tesla was named. 

It should be noted that the name should be easy to pronounce, as it will often be used in phrases like where to buy, where to go to buy, etc.


What should be reflected in the name?

  • prestige
  • dynamism
  • modernity
  • innovation
  • uniqueness
  • creative approach


Is it allowed/welcome to tie the name to the owner's surname/name, geographical location, area of activity, or another key word?

Not important


Can the name be a neologism (new form)?

Yes


Which words and phrases are better not to use?

Apple, prefixes "i" before the name or other names that are used or close to Apple. Associations with an apple, etc.

Words that sound awkward in Russian should also not be used.


Language of writing:

English, Russian, Ukrainian


Number of words in the name:

Preferably one word


Is trademark registration planned?

Mandatory. The .ua domain must be free


Will a domain with the chosen name be registered?

Yes


Should the domain name exactly match the name in English letters?

Yes


In which domain zones is registration planned (remove unnecessary items)?

  • .ua
  • .com.ua


Are you considering the possibility of purchasing a premium domain? (A domain that already has an owner willing to sell it. The price is usually higher than registering a new domain.) If "Yes", please indicate the maximum budget for purchase.

No


Please provide any additional information you consider important.

Ultimately, we need to get an associative, simple name, possibly a neologism, that can be used as the name of the online store as well as the company as a whole.
Updates
Update #1

Please note that associations with Apple are not welcome. Similarly, the use of words like MOBi, SERVICE, FIX, DEVICE, DOCTOR, PART, etc., and all derivatives of them are also not welcome.


It should be a simple noun, preferably up to 8 letters, or even shorter, and associative, even a very distant association related to mobile technology or its field. The main thing is that it should be original and beautiful. It should not be embarrassing to pick up the phone and say: ….. at the phone.


For example: 5volts, Lefsha, etc.

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19 November 2020, 18:04
Update #2

I strongly urge you to add your options that are at least somewhat thought out and correspond to the technical specifications. Most people throw out options without thinking about how they will sound and look. 


I am listing the names of companies that I consider successful in other fields


Nibulon, Tesla, 2mac, Chumak,  SpaceX, Khartorn, IKEA  - the first ones that came to mind

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21 November 2020, 12:36
Update #3

Unfortunately, the new name is progressing slowly.

Please do not suggest the names of scientists! Tesla was just an example. Moreover, few people know that it is a unit of measurement for magnetic induction.

We need some simple name. The examples being suggested are too complicated. It should be used by an ordinary person who may not even know English.  That is, we need something very simple in English – easy to pronounce in Russian, some abbreviation or a new form up to six letters. (For example GoodWin, Omega) Or, better, a simple Ukrainian/Russian name. For example, something like «Kolobok» would sound better and simpler than «RepairPhone»

Given that there are currently no decent options, let's also try to add the word parts or its derivatives at the end, if necessary (for example «Alpha Pack»)

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26 November 2020, 11:44