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A company name is needed for an online store with subsequent selection of a free suitable domain name.


Company activity: Sale of goods for bars and restaurants. Installation of beer systems. 


Distribution channels and sales geography: USA


Target audience profile: Restaurant and bar owners, installers. 


Existing or proposed positioning: To present itself as a company that can be trusted with one's business. Trust in the choice of systems and turnkey installation.


Closest competitors: 

https://www.beveragefactory.com/index.shtml

http://www.easybar.com/

https://www.unbeatablesale.com/

https://www.kegworks.com/


Main competitive advantages of the company: Advanced technologies in business and products. 


There is a creative concept: General Draft Systems


What should be reflected in the name?

  • prestige
  • dynamism
  • innovation
  • trust


Is it allowed/welcome to tie the name to the surname/first name of the owner, geographical location, field of activity, or another key word (please specify)? 

Yes. Chernenko Edward (USA)


Can the name be a neologism (new form)? Yes


Which words and phrases are better not to use? Beer


Language of writing: English (USA)


Number of words in the name: 1-2


Is trademark registration planned? Yes


Will domain registration with the chosen name be conducted? Yes


Should the domain name exactly match the name in English letters? Preferably


In which domain zones is registration planned? 

  • .com
Updates
Update #1

Dear freelancers! Having received many of your proposals, I unfortunately have to change the task to a minimum. Since I did not see the name of the company that I could choose, I ask you to simply come up with a domain name no more than 6 characters in the .COM zone

The name of the concept was written earlier: General Draft Systems

Perhaps this name will remain... 

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30 November 2018, 6:52