A competition has been organized for naming what? the company
Company's area of activity: A company working with clients remotely, helping them lose excess weight and improve health, mainly by correcting nutrition.
Description of products/services: We work with people remotely, people who have tried everything to get in shape... and nothing works.
The approach is purely scientific, based on biology and psychology, helping to acquire healthy eating skills. No diets, pills, or other nonsense.
A person signs up with us. We conduct a consultation and determine a course of action, provide a program, and explain in detail what to do and how. The person keeps a special journal, uses various methods to correct habits that led to dietary failures and harmed health. There are many approaches, and not all work for everyone. Psychology plays a significant role. But everything is simple and accessible. We check the journal and contact the client at least once a week, provide corrections, and guide them in the right direction. The results are evident; almost all our clients lose a lot of weight and maintain a new healthy lifestyle. At the same time, it is quite possible to eat bacon and donuts sometimes and look 100%.
We are quite straightforward and do not work with everyone, especially those who "know everything themselves." Everyone knows a lot, but does nothing. This is where we come to help. Many come simply seeing the success of their acquaintances who have been working with us for a long time and successfully. Our clients trust us.
Distribution channels and sales geography: social networks, internet
Target audience portrait: The company mainly works with Russian-speaking clients living in America. From 35 years and older. Mainly 40+.
Closest competitors:
- https://beyondmacros.com/
- https://www.workingagainstgravity.com/
- https://renaissanceperiodization.com
- https://www.blackironnutrition.com/
- https://strongeru.com/
- https://in3nutrition.com/
- https://getlean.ru/
- http://transformacia.com/course
Main competitive advantages of the company: Nutrition coach, Individual recommendations, Individual coaching sessions, Support between sessions.
What should be reflected in the name?
It needs to be a concise, juicy, tasty, bright, and memorable name for the company, but at the same time meaningful, powerful, maybe even bold and provocative. A name that works on social media, on a mobile app (journal), and on t-shirts and shorts. Most likely in English, or a variant with translation, or at least a name that can be written in English (and accordingly register a domain), BUT the name should have a "Russian" twist.
Is it allowed/welcomed to tie the name to the owner's surname/name, geographical location, area of activity, or another key word (please specify)? It is undesirable to tie it to a name.
Can the name be a neologism (new form)? I don't know
Which words and phrases are better not to use? I don't know
Language of writing?
- Russian
- English
- Russian words in Latin script (possibly)
Number of words in the name: not very important, but shorter is better
Is trademark registration planned? yes
Will a domain registration with the chosen name be conducted? yes
Should the domain name exactly match the name in English letters? preferably
In which domain zones is registration planned (remove unnecessary items)? .com
