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Organized a contest for naming what? the company


Company's area of activity:

The company creates and sells thermoses and bottles (sports/travel/daily comfort).


Description of product/service categories:

  • Sports bottles
  • Travel bottles
  • Thermoses
  • Bottles and thermoses with a built-in antibacterial lamp for water and bottle purification.
  • Heated bottles


Distribution channels and sales geography: Ukraine, Russia, Kazakhstan, Moldova, European countries


Target audience portrait:

  1. Men and women aged 20 to 40. Interested in dancing, fitness, yoga (girls), guys - boxing, running, swimming. Common interests include kitesurfing, surfing, other water sports, skiing, snowboarding. In general, these are sporty people who care about their health and want to ensure they drink clean water from bottles that are reused. They care about the environment and deep down do not wish to use regular plastic bottles at all. Since they lead an active lifestyle, they have a stable income level above average, and they have many acquaintances, as sporty people prefer to stay within their community; they are sociable and easy-going. 
  2. Moms of children under 16, with sufficient income levels, who care about their children and want them to drink clean water wherever they are: on walks, at school, in summer camps. Perhaps these moms are girls from the first description, but not necessarily. 

Common traits among all: their lifestyle is important to them, and aesthetically pleasing bottles will be a great addition to their way of life. Moreover, they realize that about a million plastic water bottles are purchased daily, and only 7% are recycled for reuse. They want to show their care for the environment and want to be sure that the water they drink is perfectly clean.


Existing or proposed positioning:

Proposed positioning, incomplete and approximate.

This is a premium product for those who respect their health and care for the environment.


Closest competitors: Klean Kanteen


Main competitive advantages of the company:

The company advocates eco-friendliness and makes bottles from eco-friendly materials that can be reused an unlimited number of times.
The main innovation: a bottle with a bactericidal lamp in the cap. With this lamp, the bottle user can easily purify the water inside in just 10 seconds. Bacteria are destroyed at the DNA level, leaving no odors or traces on the bottle. Every 2 hours, the bottle automatically turns on for purification, regardless of whether there is water inside or not - it is always clean.
The next product also deserves special attention: a heated bottle. Perfect for breastfeeding moms. No more rushing home to prepare warm formula for the child, no need to get up at night and go to the kitchen to cook. You simply turn on the bottle's heating, and it warms the contents to the desired temperature. 

Advantages of the bottle with a bactericidal lamp:

  • Effective purification. Destroys almost 100% of bacteria and viruses 
  • No chemicals. Drink tactful and clean water from the bottle anytime and anywhere.
  • Lead-free lamp that does not ozone the water.
  • No need to change filters. 
  • One-year warranty.


Is there a creative concept (what should the name mean)?

The name should reflect the ability to drink clean water from a reusable bottle. Purity, freshness, spring. Well, you get it, there is no creative concept.

What should be reflected in the name?

  • prestige
  • modernity
  • innovation
  • uniqueness
  • eco-friendliness
  • purity
  • convenience, comfort


Is it allowed/welcome to tie the name to the owner's surname/name, geographical location, area of activity, or another key word (please specify)?

Tying to the owner's name, geographical location, and area of activity is not welcomed.


Can the name be a neologism (new form)? I don't even know what that is.


Which words and phrases are better not to use? quartz, bottle, eco should not be used in the name.


Language of writing:

Russian, English, Russian words that have an exact equivalent in Ukrainian. And it should look good in transliteration.


Number of words in the name: 1 word


Is trademark registration planned? Yes


Will domain registration with the chosen name be conducted? Yes


Should the domain name exactly repeat the name in English letters?

More likely yes than no. But the most important thing is that it does not look awkward and is easy to read.


In which domain zones is registration planned?

  • .com
  • .ua
  • .ru
  • .com.ua
  • .kz
  • .pl
  • .eu


Please provide any additional information you consider important.

I wish good luck to all contest participants 🙂

This is my first time conducting a contest, so if anything, please help me in discussions.
Updates
Update #1

I repeat, publish options consisting of ONE WORD. And the fewer letters it has, the better. Long words are not suitable.

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10 October 2018, 23:05
Update #2

Let's also ban words related to WATER.

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10 October 2018, 23:20
Update #3

IMPORTANT: do not forget about simplicity. Before publishing, evaluate the situation in which you would need to ask the seller for this product out loud. Or ask passersby where in this store "your name" is. The second test: it should be made so that your distant relative from the Vinnytsia region could read it on the first try.

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10 October 2018, 23:31
Update #4

Six letters - maximum. Try to fit your option within sizes from 3 to 6 letters.

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10 October 2018, 23:45
Update #5

I have already selected about 15 potential options. I am currently checking them against the criteria: available trademarks, domains, etc. The competition will end tomorrow night.

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18 October 2018, 9:26