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A competition has been organized for naming what? the brand


Company's area of activity: food production 


Description of product/service categories:

production of sweets, and in the future, other products. All ingredients are only natural without high thermal processing, without modern chemicals. A KEY POINT is the complete absence of refined sugar and its derivatives.


Distribution channels and sales geography:

- Ukraine

- Retail stores for healthy food, fairs, social networks.


Target audience portrait: 

various age categories, adherents of healthy eating, especially people just starting this journey. People suffering from excess weight, addiction to sweets.


Existing or proposed positioning:

The task of our sweets is to show an alternative way of life without refined sugar. The right product should be both tasty (sweet) and healthy.


Closest competitors:

- from names that are liked: Zhiva Kukhnya, Korysna Kondyterska, Smak Zhyttia, Masterka, Vkus,  Sunfill, Sweetay, Yaro, Vegetus

- from names that are not very liked: Crazy Fruits, August, Yaro, Spektrumix, Candy Free, Bob Snail, Fruity Yummy, Sweet World, Fru Tim


Main competitive advantages of the company:

  • for beginners - we help make the first steps towards healthy eating pleasant and beneficial (rather sweet and beneficial)

  • for people leading a healthy lifestyle - we help move forward by diversifying their diet with our sweet novelties


Is there a creative concept (what should the name mean)?

I find it difficult to answer, but it should probably relate to the complete exclusion of refined sugar from the diet.


What should be reflected in the name?

  • dynamism
  • modernity
  • innovation
  • uniqueness
  • creative approach


Is it allowed/welcome to tie the name to the surname/first name of the owner, geographical location, area of activity, or another key word (please specify)?

Most likely no


Can the name be a neologism (new form)? Yes


What words and phrases are better not to use?

try to refrain from bio-, eco-, raw- (although if something mega-cool comes up, then always welcome)


Language of writing:

an ideal example for me is probably Vegetus - it sounds and is written easily in English, Ukrainian, and Russian.


Number of words in the name: 1 (maximum 2)


Is trademark registration planned? Yes


Will domain registration with the chosen name be conducted? Yes


Should the domain name exactly match the name in English letters? No


In which domain zones is registration planned? 

  • .ua
  • .com.ua


Please provide any additional information you consider important.

Ideally, I would like to get a name that will fit not only in the product line but may also be used for a small blog with recipes and tips on healthy eating in the future.