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Organized a competition for naming what? A company (Brand) of retail trade (clothing, footwear, accessories) of premium brands


Need to purchase a free domain: in the zones .com.ua, .ua, and .com


Field of activity of the company: retail trade (clothing, footwear, accessories) of premium brands


Positioning of products: Casual, classic, sports clothing, footwear, accessories


Age group of clients: 25-55 years


Distribution channels and geography of sales: All of Ukraine, Kyiv.


What price range do the company's products fall into: above average, premium


Existing or proposed positioning: outlet clothing, footwear, and accessories of premium brands with discounts and promotions


Language of the name: English


Number of words in the name: 1-2


Is trademark registration planned? Yes


Should the domain name exactly match the name in English letters? Yes


Examples of names that are liked: theoutlet, theoutnet. The name should be easy to perceive, pronounce/write, so that it is not repeated or asked how it is spelled in conversation or over the phone. The name should also reflect the field of activity of our company/the quality of our products/the targeting of a specific audience.


Examples of names that are not liked: privet outlet, G-Outlet


Additional information: the mandatory presence of the word outlet or its forms. Also, a check for the availability of the domain name in the zones .COM.UA, .UA, and .COM, as well as social media page names - FB, Instagram.


Methods of creating naming:

  • Metonymy
  • Alliteration
  • Word combination
  • Allusion or hint
  • Analogy method
  • Cutting or truncation method


I look forward to your suggestions, thank you.