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A competition has been organized for naming what? the product


Company's area of activity: Dairy product manufacturing


Description of product/service categories: Cheeses, butter, all products of high quality made from organic milk


Distribution channels and sales geography:  Local markets including markets, export, retail chains.


Target audience portrait: Average age from 18 years. Middle-income people who consume quality and tasty products, monitor their nutrition and lifestyle, placing significant emphasis on quality, organic origin, and environmental friendliness of the product. 


Closest competitors: Farm dairy products, TM Ferma, Slavyanochka, cheese club. 


Main competitive advantages of the company:

Product quality, all products are made from 100% milk, without the addition of preservatives, impurities, or flavor enhancers. 100% natural cow's milk is used in production. 


Is there a creative concept (what the name should mean)?

The name should be short, concise, evoke trust in the product, be easy to remember, and preferably evoke an associative series. It should be easily perceived by women, men, and children. 

There may be a connection to the locality, the idea of a farm, fertility, and the organic nature of the product is well perceived. 


What should be reflected in the name?

  • prestige
  • dynamism
  • modernity
  • innovation
  • uniqueness


Is it allowed/welcome to tie the name to the surname/first name of the owner, geographical location, area of activity, or another key word (please specify)?

Possibly, the location of the dairy plant in the town of Lyubashovka (Odesa region)


Can the name be a neologism (new form)? Yes


Which words and phrases should be avoided? Avoid heavy words in writing and transliteration, as well as words with incomparable meanings in translation.


Language of writing: Ukrainian, Russian, English


Number of words in the name: 1-2 (3 or more will also be considered, but priority will be given to the quantitative value of 1-2 words)


Is trademark registration planned? Yes


Will domain registration be conducted with the chosen name? Yes


Should the domain name exactly match the name in English letters? No


In which domain zones is registration planned? 

  • .com
  • .ua
  • .com.ua