Contest translated automatically. Log in or register, to view the original

A competition has been organized for the naming of the company


Company's area of activity:  sale of jewelry for women


Description of product/service categories:  

- jewelry made of 925 silver: rings, bracelets, earrings, pendants, etc.

- jewelry made of non-precious metals with gold plating: rings, bracelets, earrings, pendants, etc.

- jewelry using diamond-cut stones


Distribution channels and sales geography:  

- Instagram, online store, TikTok 

- Ukraine


Target audience portrait:  

- girls and women aged 16 to 35.  Jewelry will be priced between 800-2000 UAH and will be accessible to a wide range of the population

- boys and men of the same age looking for a gift for their girlfriend, wife, or friend


Existing or proposed positioning:  

jewelry that will not only be beautiful and desirable but also affordable for everyone


Closest competitors:  

there are quite a few, but they lack quality branding/packaging. They focus only on the product itself.


Main competitive advantages of the company:  

- besides quality and beautiful products that other competitors have, the goal is to create a brand with its own individual style and packaging that will evoke delight even before opening the box with the jewelry


Is there a creative concept (what should the name mean)?  

There are 2 main concepts being discussed:

1. Lightness, delicacy, minimalism, purity. 

This is a short name and logo in a thin font. The design will be clean, white, nothing superfluous.

2. Prestige, pomp, brightness, complexity.

Bold font, velvet, pompous name, as well as branding with packaging. Here, the color is not white, but aristocratic shades of dark green with gold or pink.


Is it allowed/welcome to tie the name to the owner's surname/name, geographical location, area of activity, or another key word (please specify)?  

no

Language of writing:  

it can be a Russian or Ukrainian word that looks beautiful in Latin script, or it can be a foreign word

Number of words in the name:  

1, but we are also open to considering 2.

Is trademark registration planned?  

yes

Will a domain registration with the chosen name be conducted?  

yes
Updates
Update #1

Thank you for such a large number of proposals.  Considering the history of the suggested options, there are additions that should not be done:

1. Play on the words silver, gold, jewelry... and other metals and decorations

2. Use words that are difficult to read and/or pronounce. 

3. It is not necessary to embed meaning; the name can mean nothing. Many combine words, arguing that it means something and why they came to it. Yes, that's great, but if the result is a word that doesn't sound good, isn't memorable, and is unclear how to pronounce, then what's the point. Don't waste time on this, abstract from silver, jewelry, try to find options that are not so "direct".


 Log in or register, to view the original
28 March 2022, 21:36
Update #2

The competition is coming to an end, among the submitted works there were interesting options that we considered. However, at this moment, there is no name on the basis of which we would like to build a brand.

If, after the competition, there is no name that we will use, we will still choose a winner. The winner will be the one who provided the most works that we liked. There will be a winner in any case, so please suggest more options.

 Log in or register, to view the original
2 April 2022, 12:37