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Company's area of activity: Electronic money system.


Product/service description: The main purpose: to provide a flexible tool and primarily an accessible payment tool for different categories of the population. Principle: speed, technology, flexibility, accessibility. Main products: Visa/Mastercard card linked to the wallet (http://fidobank.ua/retail/prepaid/ - an analogue, but no longer operational), NFC technology (using a smartphone as a payment tool at all points)


Target audience portrait: People who value their time, work remotely, appreciate good service, are friendly with smartphones, love technology. Age 15-45 (will expand as smartphones and the internet increasingly enter our lives).


List the nearest competitors: globalmoney.ua, Banks, webmoney.ua


Describe the main competitive advantages: A wide range of possibilities, flexibility, technology, customer orientation, loyalty system. Unlike a bank, to use the service, a client only needs to spend 30 seconds on registration. No queues, no time loss. Fast, convenient, and high quality.


Sales regions: Ukraine, CIS

Creative concept:


What should be reflected in the name?

A concise short word. Preferably related to the main activity of the company, but new words are also accepted. Availability of a free domain is mandatory, preferably in two of the described zones.

Language of writing?

Latin


Word count: 1


Additional information: