Name for the cider brand.
A unique line of natural apple ciders - only apples in a bottle!
Distinctive features of our production:
clean farm apples that are not treated with harmful substances;
only "wild" yeasts found on the apples are used for fermentation, nothing is added;
sugar is added only to start fermentation, in minimal amounts;
the production technology is taken from the English, which has been used by family businesses (farmers) for many generations;
fermentation occurs at low temperatures (13-18 degrees) for a long time, which gives the cider a unique taste;
production is carried out on modern equipment.
Price category - high. 180 hryvnias per bottle.
There are no direct competitors (Ukrainian, natural, tasty).
Competitors from another price category and quality: RoyalSidre (http://www.cidreroyal.com/),
foreign producers can be found on the GoodWine store website (https://goodwine.com.ua/sidry.html)
Target audience.
Residents of large cities, affluent, who spend from 300 hryvnias on a bottle of wine, with a monthly income of at least 500 dollars per family member, age - 30+, consciously relate to what they consume (vector towards natural, organic products), paying more attention to taste than to the degree of alcoholic intoxication.
Writing the name - in Latin script.
It is good if the word has Ukrainian origin or association or sounds similar (even if it is compound).
Consists of one word, at most two. The word is not very long.
The name is international. It can be a neologism, invented, but not complex, so it is clear "by ear" how it is written.
Simple, clear, unambiguous, can be associative. The use of an abbreviation is possible, but only if it is easy to read.
Original simple names that have a good meaning (can be associative: compote - childhood, mom, sweet taste, I want more) or subtext are liked.
winbar (both victory and wine), bursa, inSider, gram - a bar designed like a record label and at the same time has a meaningful load of a bar, ...
Disliked: pretentious, Soviet, hard to pronounce,...
It is good if the consumer, when encountering the name, feels pleasant taste memories (for understanding, see the excerpt - https://youtu.be/bB4t9YKW9xU?t=146 🙂)
Desired associations: authenticity, conservatism (proven recipes), high quality, technologicality, organic and ecological, rich taste
Advertising is planned on social networks (Facebook, Instagram), the internet (SEO, contextual), product placement, PR, video advertising.
The domain name will be registered in the UA zone.
