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A competition has been organized for naming the Brand of auto parts (for passenger cars)


Company's area of activity:  distribution of the entire range of parts for passenger cars


Description of product/service categories:  The Brand can represent any part (the entire range of auto parts for passenger cars)


Distribution channels and sales geography:  Ukraine, Belarus, Kazakhstan. Service stations and auto shops


Target audience portrait:  Repair specialists and car owners


Existing or proposed positioning:  Premium


Closest competitors:  BOSCH 


Main competitive advantages of the company:  High quality at an affordable price. 


Is there a creative concept (what should the name mean)?  

1.  Association with the country of manufacture - Germany and/or association with well-known names/brands

3.   Easy to remember

4.    Concise

5.    Examples of successful naming:

- Ina-For (association with a well-known brand)

- Konner (association with German)


The priority is the association with the country of manufacture - Germany.


Language of writing:  English, German