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What kind of product catalog needs to be developed?

Materials for welding and cutting metal.

Company name:

Gradient-Ukraine Company, TM Gradient

Company's line of business:

wholesale trade in equipment and consumables for welding and cutting metals

Product / service description:

Welding wire, electrodes, filler rods, and fluxes - all materials used for welding metal together. Abrasive materials - materials used for cutting metal products.

Distribution channels and sales geography:

Sales through a dealer network (stores, retail, markets), online sales, active sales to manufacturing enterprises.

Target audience profile:

men aged 25 to 60, involved in supplying enterprises with equipment and materials for welding work, production masters carrying out technological processes of welding and cutting metals, as well as owners of trading organizations offering industrial goods to end consumers and suppliers of enterprises.

Existing or proposed positioning:

Positioning the product as the best quality-to-price ratio, a built promotion system for sales representatives,

Closest competitors:

PlasmaTec (https://plasmatec.com.ua), Ivrus-Trade (http://ivrus.com.ua), Dona Plant (https://mz-dona.com), WeldGroup (https://veldgrup.prom.ua), Paton (https://paton.ua), MaxWELD (http://maxweld.com.ua), Dnipro-M (https://dnipro-m.ua/), NovoAbrasive (https://novoabrasive.com), UkrAbrasive (https://ukrabraziv.com.ua), ZAK (http://www.abrasive.zp.ua), Korsal (https://korsal.com.ua)

Main competitive advantages:

high product quality
100% of products are tested upon arrival at warehouses
fast order delivery (1-2 days)
availability in warehouses across Ukraine
payment only for products (purchase of packaging)
all products are certified according to international and Ukrainian quality standards
support and service for equipment and materials setup

Do you have a logo, corporate style?

Yes, the website https://gradient.ua, the existing product catalog from 2018 is available at the link https://drive.google.com/file/d/1KPlQnYzhuSG8uY2JTVk6K7ZxpQu5LQdB/view?usp=sharing

Is it necessary to use them in the catalog design? (if not, what is the preferred color scheme)

Background color is white (like the 2018 catalog and the website background), everything else is at the designer's discretion.

What format should the catalog be? (sheet size)

A4

In what form should the information about the product / service be presented:  

  • text information
  • graphic image 
  • technical parameters in a table
  • infographic images of main parameters


How many products should be present on one page?  

  • one product on the entire page


What parameters of the product should be specified for each product (if the parameters differ, indicate the displayed quantity for each)?

Based on the 2018 catalog

In what language should the catalog be made?

in Russian

Are there mandatory graphic and text elements to be used?

YES - logo, product photos

Will you provide graphic elements in tiff, gif, ai, eps, cdr, jpg, etc. format or do they need to be developed?

Yes, we provide product photos, vector files, text information, and tables

Show some successful examples of catalogs in your opinion. Why do you consider them successful?

I will consider the designer's options 

In what format do you want to receive the source material?

Catalog in ai or cdr and in pdf. Designs of all unique pages are required (cover, product by groups, tables, about the company, etc.)