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What product needs packaging development? 

Gift box for olive oil. This box will contain two 250 ml bottles. Either two different types of oil, or oil + balsamic vinegar


Product description for which the packaging is being developed: 

We are producers of top-quality olive oil in Southern Italy, in the Calabria region. A small family business that does not use any chemical treatment on the trees or olives.


Company name:  Olio Benvenuti

The name includes the family name of the producer, which also translates beautifully from Italian as “Welcome”. Since one of the marketing messages emphasizes that this is a family oil in its 4th generation, we decided to give it this name.


Company activity:

Production and sale of olive oil


Distribution channels and sales geography: 

The oil is sold in France, at farmers' markets, gourmet shops, and farm stores. The developed box will be a gift box. It will be sold on our website and at the above locations. Also through various companies as corporate gifts.

Target audience profile: Women aged 35 to 70. Open-minded, free-spirited, not sparing on quality products. They are used to having everything they need. Cooking

food from quality products (farmer’s, organic).

Our gift box is designed for both regular customers familiar with our product and those who are not yet familiar but want to give a high-quality and stylish gift.

 

Existing or proposed positioning: 

The Benvenuti family has been making single-variety, top-quality olive oil since 1886.

The fourth generation harvests olives by hand and presses the oil on the same day to give you a gastronomic journey to Southern Italy.


Closest competitors: 

https://oliodiserra.com/

https://tihliandco.com/

https://olivaldouro.com/

https://www.hovea.fr/


Main competitive advantages of the company: 

Olio Benvenuti high-quality olive oil

● Our trees are not subjected to any chemical treatment, nor are the olives after harvest

● Olives are harvested by hand and oil is pressed on the same day

● We do not blend varieties; our oil is single-variety, cultivar “Carolea”

● The climate where the olive groves are located is ideal for growing olives:

the sunniest region of Italy - Calabria, hills located 30 km from the sea and 30 km from

the Sila mountain national reserve.

● For storage, we use inox containers. For sale, we use tinted glass bottles and vacuum packs that preserve the oil in its pristine state for a long time.

Olio Benvenuti is a small family business

● Our family has been making oil for 4 generations on the same plots of land

● We have only 400 trees, and I and my parents are involved in production

● I did not plan to make oil living so far away. But when my father retired, I realized I was not ready to sell the land and wanted to continue the family tradition

Olio Benvenuti is an ethical product

● We use only Italian crews for olive harvesting

● We do not use chemicals to treat trees and olives

● We do not blend different oils with more or less pronounced flavors to create a universal neutral product

Olive oil Olio Benvenuti is healthy

● It detoxifies and removes toxins;

● Reduces harmful cholesterol levels;

● Promotes increased bile flow;

● Reduces chronic inflammation;

● Dilates blood vessels and helps normalize blood pressure;

● Protects skin from environmental damage, making it softer and more elastic;

● Prevents premature aging thanks to polyphenols


Brand name on packaging: 

Olio Benvenuti


Product price segment: Slightly above average

Market presence duration: We expect this design to last 2-3 years

Advantages of the promoted product:  Convenient and beautiful box, stylish and high-quality product. Not ashamed to give as a gift, looks expensive. A ready-made solution for a useful, universal, beautiful gift

What are the benefits for the buyer from purchasing the product?  See the advantages above

Is the packaging being created for the first time or is there an existing option? (attach an image of the existing packaging) 

We have been making New Year’s boxes for several years, but in regular and non-personalized boxes. But for this gift box, we are changing the style of bottles and labels to a more neutral yet stylish option that will also highlight our brand on the packaging.


Formulate the main task of the packaging design: 

Please familiarize yourself with our product and note that we are changing the style of bottles and labels specifically for this product.

https://oliobenvenuti.com/


These will be small, round, black bottles with dark labels. Here is an example of one



The box itself looks like this. Dimensions mm 260x220x75 ❗



Here is an example of this box at the printing house, where we will print it (only without the cord)




Embossing the logo with gold foil, for example, is possible. Glossy silk-screen printing is not


‼ You can download the template here https://drive.google.com/file/d/1S2XJ5yCfNUpVQYGPss1_TQFIDCopJdbP/view?usp=sharing


Style in which the packaging should be made: 

modern, minimalist


Basic colors: 

Inside the box and the insert where the bottles will be placed will be black.

You need an external design that will look good with the predominantly black interior. We are not afraid of color; you can experiment. We like green from our website


LOGO https://drive.google.com/drive/folders/1TvuNNwXnasEuSMYOsGK5rhnV7Vde63zn?usp=sharing

Font used in the logo - Playfair

Logo color for web: HEX #868432 | RGB 134/132/50



Are there any mandatory graphic and textual elements (photos, texts, licenses, images, drawings)? Indicate placement on the packaging. 

Our logo, possibly with gold foil embossing.

https://oliobenvenuti.com/


‼ Printing requirements

  • Add a 5 mm bleed beyond the cut line.
  • Send graphics in vector format with embedded images (not as links).
  • Use CMYK color model (four-color printing).
  • Convert text to outlines or include the fonts used.
  • Do not change the size of the die-cut (shaped cutout); keep the scale 1:1.
  • Place graphics on the print layer, separate from the die-cut outline layer.
  • Specify all additional processing if included in the confirmed order (e.g., foil stamping, silk-screen printing, etc.) on a separate layer.
  • All Pantone colors must be converted to the corresponding CMYK if Pantone printing is not approved.
  • Important: remember that we print on coated paper, so conversion should be from Pantone Solid Coated palette to CMYK.



In what format do you want to receive the original materials? 

.ai + .pdf


Specify any additional information you consider important. 

Examples of boxes that you like

I like the contrast and interesting schematic drawing of an olive branch here


I like the refined black here, but combined with colorful ethnic motifs


I like the combination of colors and the olive branches as background here


https://damya.com/products/damya-olive-oil-lovers-gift-set?variant=41193014558763

⬆ I like everything here: the color, minimalist patterns, contrast of white and green