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A competition has been organized for naming what? 

  • product


Company's area of activity:  Production of fishing goods; 


Description of product/service categories:  Technoplankton is a product that requires naming, the product is intended for catching fish such as grass carp from the water's surface.


Distribution channels and sales geography: websites, marketplaces, offline stores.


Target audience portrait:  The main consumer is 99% men, aged 27 to 60 years. As in many products, the main core is 33-45 years old.


Closest competitors:  Names of similar products from different manufacturers: Pressplankton, WonderPlankton, White Whale, Dynamite, Extreme FLURO, Carp Killer Typhoon, Plankton, From Stepanich, OLD SCHOOL, Active Plankton. Main competitors manufacturers: Corona, Molitrix, Neptune.


Main competitive advantages of the company:  a wide range, unique product flavors, innovative product formula, always high quality products at an affordable price. 


Is there a creative concept (what should the name mean)?

This will be a collaboration of 2 manufacturers, so it is necessary to move away from positioning by manufacturer and create a catchy name that is easy to pronounce and write. This name should resonate with the word technoplankton.


What should be reflected in the name? 

  • prestige
  • modernity
  • innovation
  • stability
  • uniqueness
  • creative approach


Is it allowed/welcomed to tie the name to the surname/name of the owner, geographical location, area of activity, or another key word (please specify)?  There is no need to tie it to this.


Can the name be a neologism (new form)?  Yes, it can be a neologism. 


Language of writing:  English/Ukrainian - there is a trend of writing Ukrainian words with English letters, but it is not very important how it is written, the main thing is that it is easy to remember and simple (most likely not a long word)


Number of words in the name:  1 word, because it can be added to the name technoplankton


Is trademark registration planned?  no


Will a domain registration with the chosen name be conducted?  no


Please provide any additional information you consider important:
If you have any questions, feel free to write, I will answer all and try to help as much as possible.