Company's area of activity:
Manufacturing and sales
Description of products/services:
Chimney cleaning agent,
a product for cleaning soot, tar, and creosote.
The product is a granulated powder designed for cleaning fireplaces, stoves, heating boilers from the deposits of combustion products of wood, coal… resin, creosote, soot… It is used by adding the powder with a measuring spoon from a can or bag to an open flame or bright coals…
Target audience portrait:
Owners of fireplaces, solid fuel stoves, wood, pellets, coal!
List the nearest competitors:
Links….
https://trubochistu.net/goods/
http://www.tapo.by/katalog.html
http://чистотруб.рф
Describe the main competitive advantages:
High-quality composition of the mixture. Original packaging,
premium quality, favorable price!
Sales regions:
Russia, countries of the Customs Union
!
Creative concept:
In Russia, many people buy fireplaces, heating boilers, many already have them.
But the culture of maintenance and cleaning is completely underdeveloped. Pipes become clogged with soot, resin, creosote. These deposits are not visible to the eye, but they reduce the efficiency of the fireplace, boiler, by at least 20-30%, depending on the level of contamination. Deposits reduce the draft in the pipe, thereby significantly increasing the consumption of firewood. And most importantly, they create conditions for the ignition of soot, posing a fire hazard.
What should be reflected in the name?
There are many names for similar products related to the words pipe, clean, and smoke. Chimney sweep. Clean pipe, Clean smoke, Smoky, and so on.
The name should not contain the words: Clean, Smoke, Pipe, in any combinations and variations…
An original solution is needed. An original name that conveys the understanding that this product is as necessary for the fireplace and boiler as air is for burning firewood. You lay the firewood and must definitely add the cleaner. This is necessary because it is right, it saves money, as firewood is significantly more expensive. And a clean pipe means high efficiency, good heat output.
Something like that…
Language of writing?
Russian, possibly English..
Word count:
A few words are allowed. But no more than two. For example. «Say no to soot!» Three words are good as a slogan, but not as a product name… Therefore, it is not suitable…
Additional information:
The name is not tied to the domain name, so there are no restrictions here!
But ideally, if the name in transcription is available in the .ru zone, it is undoubtedly a plus!
