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It is necessary to develop 9 banners (they do not necessarily have to be different or identical in style) for Facebook advertising, which will be placed in the feed. The text is attached in its original form as it will be published in the ads.


Company Name:  Medicalfox. Company website medicalfox.de


The main advantage is naturalness. The ingredients are vegan products, and essentially no chemicals. This is what the company emphasizes.


Company Activity:  Dietary supplements based on traditional Chinese medicine. All are certified by the German government, so do not worry, this is not a scam for clients.


Product Descriptions and Ingredients:  

  1. Glucose
  2. FEMIFIT - Aguava, Camu-Camu, Damiana, Zinc, Selenium, Ecdysterone 90%
  3. FLOW - D-Mannose, L-Methionine, Orthosiphon extract
  4. MAKIT - Ecdysterone 90%, Goji - extract, L-Citrulline, Maca, Tribulus - extract, Selenium, zinc
  5. MOVIT - Damiana, Ecdysterone 90%, Goji - extract, L-Citrulline, Selenium, zinc
  6. Goji 4000 mg Tonic - Goji, honey
  7. BRAIJN - Bacopa Monnieri, Ginkgo, goji, Orthosiphon extract
  8. BRAHMI PLUS - Bacopa Monnieri, Folic acid, ginkgo, Spirulina, Vitamins B5, B6, B12, C
  9. BRAHMI sCOOL -  Bacopa Monnieri, Ginkgo, Vitamins B5, B6, B12, C, D3, zinc


Distribution Channels and Sales Geography:  

The advertisement will be placed on the Facebook platform.

The sales geography is exclusively Germany.


Target Audience Profile:  

  1. Glucose - Couples expecting a child, gynecologists
  2. FEMIFIT - Women aged 40+
  3. FLOW - Women of all ages suffering from urinary problems
  4. MAKIT - Men aged 20+ (however, in Germany, mainly women also monitor men's health)
  5. MOVIT - Women aged 20+
  6. Goji 4000 mg Tonic - Men and women aged 30+
  7. BRAIJN - Men aged 45+
  8. BRAHMI PLUS - Women aged 45+
  9. BRAHMI sCOOL - Children/teenagers aged 6+


What should be depicted on the banner? 

  1. Glucose - A happy couple expecting a child, possibly with their doctor
  2. FEMIFIT - A lively woman describing freedom (as she no longer suffers from annoying menopause symptoms)
  3. FLOW - A woman in her 20s/30s wearing tight pants or a mini-skirt and feeling free as she no longer suffers from urinary infection symptoms
  4. MAKIT - A healthy and confident man engaged in strength training (but not muscular)
  5. MOVIT - Healthy and confident women expecting pregnancy, an ultrasound of the fetus can also be added or show three pairs of legs in bed...
  6. Goji 4000 mg Tonic - A young healthy and vibrant person drinking a red smoothie
  7. BRAIJN - A person solving a crossword puzzle, working on an excel file, or playing chess (something that requires a high level of concentration)
  8. BRAHMI PLUS - A lively woman managing several tasks at once (multitasking) (where she requires a high level of concentration)
  9. BRAHMI sCOOL - A student concentrating during a written exam


In what language should the text information be written?  

German. I am attaching the original texts that will be used in the advertisement.


GLUKOSE

Header: Instant drink powder with fruit flavor

Description: Cherry? Orange? Lime?

Primary text: Well water-soluble allergen-free ready powder, without additives, only with delicious natural flavorings

Text for Images: Happy family


FEMIFIT

Header: FEMIFIT - with power through life

Description: Too hot again today?

Primary text: Micronutrient combination based on natural vital substances and serves, among other things, to support metabolism and thyroid function

Text for Images: Well-being balance


FLOW

Header: FLOW - Activates the flow!

Description: What is your acid-base balance doing?

Primary text: New micronutrient combination based on natural vital substances and serves, among other things, to support acid-base balance

Text for Images: The right balance


MAKIT

Header: MAKIT - For men who make a difference!

Description: Physical fitness and sexual balance!

Primary text: To support physical fitness and sexual balance and a normal carbohydrate metabolism of the male body

Text for Images: Vitality


MOVIT

Header: For women who move!

Description: Physical fitness and sexual balance!

Primary text: To support physical fitness and sexual balance and a normal carbohydrate metabolism of the female body

Text for Images: Happy family


Goji 4000 mg Tonic

Header: SUPERFOOD

Description: Energy and vitality, cell protection and immune system

Primary text: High-dose tonic with 4000 mg to support energy and vitality, cell protection and immune system

Text for Images: Full berry power


BRAIJN

Header: Multiple power for the male brain!

Description: Fully unleash your potential!

Primary text: High-quality dietary supplement to support brain nutrition (brain booster)

Text for Images: Full concentration


BRAHMI PLUS

Header: Power your Brain - for the female brain!

Description: Fully unleash your potential!

Primary text: High-quality dietary supplement to support brain nutrition (brain booster).

Text for Images: Full concentration


BRAHMI sCOOL

Header: Successful restart in face-to-face classes!

Description: Brain food for learners

Primary text: High-quality dietary supplement to support brain nutrition (brain booster)

Text for Images: Full concentration


What size of the banner in pixels needs to be developed?  

Recommendations from Facebook itself - https://www.facebook.com/business/ads-guide/image/facebook-feed/traffic


File type: JPG or PNG.

Aspect ratio: from 1.91:1 to 1:1.

Resolution: minimum 1,080 x 1,080 pixels.

Maximum file size: 30 MB.

Minimum width: 600 pixels.

Minimum height: 600 pixels.

Permissible deviation for aspect ratio: 3%.


Do you have a corporate style, logo: logo_4.rar

Product photos: productphoto.rar


Please provide any additional information you consider important.  

We previously developed banners for the website itself, in the publication section - png.rar

The idea was good because we indicated which ingredients are used in the product.


Eigene Fotos.rar - banners that were used previously. And we do not want to use such ANYMORE.

I will provide the ingredients to those interested - these are stock images.


P.S. I am ready to work with stock images and am willing to purchase them from the site https://depositphotos.com/ initially, a watermark may be present on the banners, after I purchase the images, it will be necessary to change the banner so that there is no watermark 🙂


Good luck to everyone in the contest!
Updates
Update #1

Clarifying that the text on the banner should only be from "Text for image" - "Text for image"

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12 September 2021, 22:52
Update #2

I understand how important it is for you to save time. And how disappointing it is to waste time if the contest entry does not win.


For the contest, you can develop 1 banner, but in case of victory, you will need to develop the rest. Only in this case will the contest be completed.


However, if you are confident in your abilities, you can add everything.

P.S. Please write in private to everyone who still needs ingredients.

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13 September 2021, 19:57
Update #3

Thank you all participants, I will be able to evaluate the works that have not yet been assessed on Monday.

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18 September 2021, 14:35
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