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Company Name: ETS - European Trading Systems (ets.ua   +   etc.ua)


Company Activity: trading equipment


Description of Product/Service Categories:

  • production of exclusive trading furniture to order (boutiques, duty free, perfumery, clothing retail chains, etc. - everything that is in large shopping malls, see on the website http://ets.ua/portfolio/) - priority customers
  • serial trading equipment for clothing stores: mannequins, hangers, shelves, racks, mirrors, hooks, stands, showcases, reception (see on the website http://www.etc.ua/ in the catalog)
  • lighting for stores https://www.svet.ua/


Distribution Channels and Sales Geography: Europe, CIS, Dubai


Target Audience Profile:

architects of world brands (roberto cavalli, chicco, reserved, duty free, givenchy, etc.), brand owners and their representatives in countries, network development managers, owners of small local clothing stores and boutiques, private entrepreneurs


Current or Proposed Positioning:

supplier and manufacturer of trading equipment, price level - average and above


Closest Competitors:

there are almost none for exclusive equipment for boutiques in Ukraine, but there are many for serial equipment. separately for mannequins, hangers, separately for metal parts


Main Competitive Advantages of the Company:

own production, unique solutions for exclusive customers, large portfolio with world brands, ready-made products in stock


What elements should the logo consist of? 

ETS + signature (signature for trading equipment and a separate signature for the lighting department), but anything can be liked: something simple and minimalist, as well as bright and original. we lean towards simplicity and minimalism, focusing on the main. but do not limit yourself. draw options that you consider appropriate


What word or phrase will be used in the logo?

It is desirable to come up with your own version of the slogan, as an option you can use the decoding type "trading equipment" - for trading equipment and "store lighting" - for the lighting department, currently we use "everything for the store" + "everything for lighting" and "trading equipment No. 1"


Should the logo be bilingual or trilingual?

many of our clients are English-speaking, so we use ETS and ETS


If the company has a slogan or status line that needs to be added to the logo?

not mandatory, but you can use the decoding type "trading equipment"

currently used are "everything for the store", "everything for lighting", "trading equipment number 1" - but this is all already tired, we would like something fresh or just "trading equipment" as a last resort/ The point is that just the abbreviation ETS (ETS) says nothing? therefore, a signature decoding is needed. simple and clear. We are 20 years old this year, we do everything for stores. Think of options)


What should be depicted in the logo?

currently many companies know us as ETS. it would be more correct to keep the abbreviation to maintain brand recognition, 

but we have three directions: store lighting, standard trading equipment, and custom orders, maybe it makes sense to make the logo with different signatures and color solutions: one for lighting, and the second for trading equipment

we want something beautiful and fresh, unleash your potential as you see fit


Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)? (in case of rebranding, add an image of the current logo)

Rebranding. Logo attached


Indicate if it is necessary to maintain continuity of the logo (the features of the previous one are recognizable in the new logo).

we do not want to limit imagination, you can try both to preserve and not to preserve, do as you see fit


Are there basic colors or a preferred color scheme?

currently: 

blue is used for trading equipment. 

orange - for lighting, but this is not critical.  it may be better to change and play with colors

do as you see fit


What should the logo be like? (remove unnecessary points)

offer your options, but there should be nothing superfluous, everything should be clear, concise, and tasteful, with the right accents


For which media should the corporate identity be developed? (remove unnecessary points)

  • business card (corporate)
  • billboard
  • letterhead
  • euro envelope (DL)
  • folder
  • PowerPoint presentation templates (title page, slide template)
  • modular grid for print and outdoor advertising
  • notebook
  • vehicle: Mercedes Sprinter, Mercedes with a booth, van 
  • other: we give many new gifts to our customers every year, there are many of them and they are always different (headphones, business card holders, USB adapters, cup and pan holders, phone holders, food containers, photo frames, stationery gadgets, mice, well, in general, everything that comes to mind costing up to 10 dollars), so it would be good to show different standard options


In what format do you want to receive the source material? 

in standard design extensions and in pdf mandatory 


Provide any additional information you consider important.

often original designer solutions win over those that are executed according to the terms of reference
Updates
Update #1

Slogan! I wrote in the conditions that the signature is not mandatory, BUT THE SIGNATURE IS MANDATORY!!! I really want to hear interesting and understandable options from you!

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11 October 2018, 14:50
Update #2

Dear participants! To keep the task simple, let's choose the winner based on the logo. After selecting the winner, the winner will create the remaining layouts (business cards, envelopes, etc.). This is already secondary. The logo, slogan, and corporate identity are what matter!

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12 October 2018, 9:39
Update #3

Dear competition participants! Thank you all for your work. However, none of the work has yet impressed the director, except for the first 2-3 works with a rating of 3 stars.  Therefore, we have decided to extend the competition for 5 days.

The logo should be understandable at first glance (for example, when looking at a billboard), and the interpretation should reflect the essence of the company (currently we are using options like: trade equipment, trade equipment #1, everything for the store). 

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22 October 2018, 12:31
Update #4

Dear contestants! I would like to clarify and convey a wish from the director: we are a company working in the luxury segment. Our work is commissioned by architects of brands such as Gucci, Hugo Boss, Roberto Cavalli, and others. The focus should be on the lettering of the letters ETS and the signature; the icon is important, but we will refine it later and look for meanings. Therefore, for now, let's primarily play with the writing of ETS and the signature "trading equipment" - font and other details.

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24 October 2018, 10:37
Update #5

Clarification on the logo: we focus on the 3 letters ETC or ets + the caption "trading equipment". Important: modern fonts, modern look. 

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25 October 2018, 12:29
Update #6

Dear contestants. The competition has been extended.

Thank you all for participating, this is not an easy round. I want to draw everyone's attention to the fact that the main focus right now should be on the font. The director wants a modern font that corresponds to global design trends, but there is no clear understanding of which one. One thing is clear: readability, conciseness, modernity. Try to create the logo on a uniform background, and also add variations on business cards, on the board (or sign), and on the avatar in social networks (messengers). Perhaps this will help to determine a suitable option more quickly.

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30 October 2018, 12:10
Update #7

Dear participants, I ask everyone to add their works that were sent in the emails!

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9 November 2018, 9:56
Applications6