Development of the design for the company Expedition

Company and project information:

An organization that has been organizing recreation for children with elements of extreme sports since 2010. With us, they go hiking, skiing, snowboarding, rock climbing, horseback riding, rafting, and many other team activities and competitions.

Company name:

Expedition

Contact information to be placed on the website:

Instagram - https://www.instagram.com/od_expedicia/

Facebook - https://www.facebook.com/od.expedicia/

YouTube - http://bit.ly/2ngZz4n andhttp://bit.ly/2mvRLLJ

VK https://vk.com/od.expedicia

Phone: 063 978 8221        

Email

Company's area of activity:

Sports tourism, children's camps

Description of products/services:

In the summer, we organize children's camps in 5 different locations across Ukraine. Children live in tents in the most beautiful corners of the country, cook over a fire, compete a lot, go through an integration rope course, learn survival skills and first aid, participate in quests, creative and intellectual competitions. In addition, each camp has its own specifics. On the Southern Bug - rafting and rock climbing, at the Dovbush Rocks in the Carpathians - rock climbing, horseback riding, and radial exits (one-day hikes), in Lebedevka - sky parks, dülfer, many quests and sports orientation, on Tatara (an island on the Danube) - survival basics, sports orientation, sky park (with dülfer and zip line), Khortytsia - rock climbing, horseback riding, kayaking. There are also winter trips to ski resorts (Dragobrat), and in spring and autumn, we go hiking in the Carpathians. Training in all mentioned sports, including skiing and snowboarding, is provided by our instructors and is included in the initial cost of services. A large team of 10-15 instructors (including a cook, medic, psychologist) always monitors safety and ensures a full-fledged recreation and development for children.

Target audience portrait:

1.Parents of teenagers aged 10-16. Quite brave and democratic, possibly tourists in the past. Average income and above (currently our parents are most often sailors, business people, highly qualified specialists (architects, journalists). Primarily from Odessa, but sometimes they come from other cities.

2.The teenagers themselves, who are looking for activities for the summer or a new hobby

Purpose of creating the website:

Increase the number of clients, increase public awareness of the availability of such a recreation option.

Slogans characterizing the advertising brand, product, or service:

Our slogan: "Happiness lives in a tent" (Счастье живет в палатке) For understanding the product, other options that the children themselves suggested are "Expedition - the impossible becomes ordinary", "Expedition - the art of living freely"

Competitive advantages that should be used in the design:

Our photos, happy children against beautiful landscapes or engaged in something interesting

What information do you want to place on the website (main sections and subsections of the site)?

1.Our camps (Locations - here are descriptions, prices, and photos),

2. Team (photos, descriptions of the team of instructors),

3. Principles (How it works),

4. Useful information, possibly FAQ or something like that (if you find another word, that would be good)),

5. News,

6. Contacts (or even better phone and links to social networks right away, in the header or another visible place. And a button - "Write to us and we will respond" or something like that

What information from the site will be of primary interest to visitors:

Camps (with descriptions and prices), contacts

Requirements and wishes regarding website navigation:

so that everything is visible at once, so that almost every section can link to others (hyperlinks in the text)

Do you have a corporate style, logo?

There is a logo, it may be refined, but the word with a carabiner (in the attachment) remains in any case. There is no corporate style

Preferences regarding the color scheme of the website, wishes for design:

Black, white, orange. Lots of photos. But not too flashy

Requirements for the presence of advertising objects on the site (banners, partner logos, advertisements, etc.)

none

Which websites do you like (2-4), what exactly do you like about each (in terms of design and usability)?

http://www.eskapee.com/ -I like absolutely everything, it's the perfect website, the more it resembles this, the better. I like the design. Lots of photos, but the white and black background and frames balance it out. Informative. Large readable font. The most important information (like our camps) is right in the center and duplicated at the top in sections. Social networks, a button for writing a request. I like how the information about the people involved is presented (in our case, these will be instructors)

Additional information:

In VK - https://vk.com/od.expedicia there are several thousand photos from our camps over the last three years, you can select something for the website design. You can tell what exactly you need in good quality, possibly what photos in what style need to be selected. Write to us, we will choose. Taking "random" photos for design - only if it concerns landscapes (and so that we don't have copyright issues later))