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Company Name: TOP SHELF IMPORT LLC


Company Activity: Distribution of food products


Product/Service Description: Food products for the Russian-speaking population of the USA


Distribution Channels and Sales Geography: Own sales network, other distribution networks


Target Audience Profile: Russian-speaking population of the USA


Existing or Proposed Positioning: Premium, mid-premium, average


Main Competitive Advantages of the Company: Portfolio of strong and well-known brands, high product quality


Promoted Object (company, product category, product, service), its description: Distributor company "TOP SHELF Import LLC", main product lines and strong brands from the portfolio.


Competitive Advantages (advertised properties / characteristics) of the promoted object: Exclusive rights to certain brands throughout the USA


What should be depicted? See description below


In what style should the design be executed?

  • strict
  • dynamic
  • abstract

See description below


Do you have a corporate style, logo? (attach)

image

Where will the design be placed: placed on the sides of a cargo truck.

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Provide any additional information you consider important.

Our company is a distributor of food products in the USA.

Company name “TOP SHELF Import LLC.”

Corporate logo and company colors are attached.

Also attached is the technical assignment/sketch project of the design concept.

Please do not deviate from the concept, where mandatory requirements are:

  • Presence of at least 60% of the advertising panel field in our corporate green color and with a large corporate logo.
  • Apply a graphically interesting transition from green to white field (samples of transitions are attached, but we expect something new and fresh; samples are for example only.)
  • The layout should have a modular (standard principle); when on a standard truck branding design, we substitute various products and a line with the name of the product line.
  • In this case, we are developing 2 side (long) sides of the truck and one rear side. The design project (visualization of the conceptual assignment) of both sides for clarity is attached.
  • On 1 of the side panels, we place one of our brands in the portfolio – ROSHEN; on the second side, the second brand – SVALYA. Both trademarks are attached to the assignment

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The truck body diagram with dimensions is also attached in inches (1 inch = 2.54 cm)

Product photos (dairy and confectionery) are provided for example, the designer can choose another photo at their discretion. 

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The necessary photos for this project as an element of the graphic transition from green to white or product photos will be purchased from the image bank after approval and selection of the winner.

Sizes, text placements, colors, logo sizes, and other elements may change at the designer's discretion. The main thing is to adhere to the layout principle, all details are at the designer's discretion.

Please write in case of questions as a personal message


Best regards and wishing good luck to all,

Mason
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