Company name:
LLC "Trading House "Green Bed" (Russia, Belgorod)
Company's area of activity:
The company is engaged in the sale of vegetable products from its own greenhouse complex. (* Greenhouse Complex of Belgorod), as well as purchased products from other small farms in the Russian Federation.
Description of products/services:
Product range for the new line "Healthy Snack"
1. Cherry tomatoes
2. Red and yellow cherry tomatoes
3. Assorted (cherry tomatoes + short-fruited cucumber)
4. Mini pepper
5. Assorted (cherry tomato + mini pepper)
6. Assorted (cherry tomato + short-fruited cucumber + mini pepper)
7. Radish
8. Assorted (radish + short-fruited cucumber)
Total weight 250-350 g.
Target audience portrait:
Our target audience is young people (girls, guys). Age 20-35 years. People who care about their appearance, health, and figure. This audience has a very positive attitude towards sports in its various forms. These are people who are familiar with the concept of "Healthy Eating". They try to include natural products in their diet, partly count calories. This audience keeps an eye on new products. They have spare time to dedicate to themselves. These people are familiar with the concept of "Trend". This category of citizens predominantly lives in the city and shops in federal or regional retail chains. The audience is an active user of social networks (VK, Instagram)
Sales regions:
Central Black Earth Region of Russia, Central Region of Russia, Northwest Region of Russia, North Caucasus Region of Russia
List the nearest competitors:
Vegetable Factory, Valley of Vegetables, Vyborzhets, Botanica, Rural Fair, Green Standard, Ecoculture,
My Summer, Moscow Agroholding, Greenhouses of Belgorod, Agrocomplex "Southern"
Describe the main competitive advantages:
The main competitive advantage of this product is its presentation. It is the same as people are used to buying vegetable oil in a vertical plastic bottle, but they are offered a novelty - the same oil, but in a round glass container. It is also very desirable for the design of the packaging itself to be a competitive advantage. Modern. Unusual. Interesting. The product will also differ in a wide assortment
(8 items) in one line and unusual combinations of products in one shaker.
Brand name on the product:
Green Bed "Healthy Snack" (As an option Green Bed # PP "Healthy Snack" (in combination # PP
the concept of healthy eating, healthy snack is encoded)) - This concept is widely used on Instagram and will attract the audience's attention.
Price segment:
Product of the mid-price segment. Price at the point of sale 70-150 rubles. (depending on the type of assortment)
Duration of product presence in the market:
New product.
There are no analogs on the market. Currently, only cherry tomatoes are represented in the shaker market, and the shaker is not branded and not highlighted in a separate line.
Advantages of our product:
Interesting product. Has no analogs. Natural and healthy option for hunger relief. Exclusive creative packaging. Wide assortment.
What are the benefits of purchasing the product?
1. Healthy snack
2. Choice opportunity (variety of assortment)
3. Convenience of consumption. Can be washed and consumed directly from the shaker.
4. Storage convenience (takes up little space)
5. Can be taken with you (healthy snacks)
Is the packaging created for the first time or do you have an existing option?
New product
List the formats of packaging on which the design concept will subsequently be distributed:
Shaker cup
Formulate the main task of the packaging design:
The new product must immediately stand out on the store shelf due to its unusual presentation, interesting combination of products, and packaging shape. Of course, it must stand out with an interesting, creative design, an unconventional idea that simply cannot go unnoticed. Interesting combinations of colors, fonts, placements, signs, and icons (unusual). This product should really become fashionable. It should attract the attention of young people (primarily with its creative design). All official labeling will be placed on a separate sticker. That is why only a cool idea and design are needed.It is necessary to play this theme very unusually.The packaging will be universal. 1 packaging for the entire assortment (8 listed items)
Interesting slogans can be suggested that will harmonize with the design (for example: Treat friends. Vegetables are our best friend)
Style in which the packaging should be made:
Modern style that will be perceived and understood by the target audience. Interesting icons, symbols, and various "features" should be used. Interesting color combinations.
Basic colors:
At the discretion of the designer. The packaging should not be heavily sealed. The product should be visible.
What information must be indicated on the front side of the packaging?
Logo, Name of the line "Healthy Snack"
website www.zelenaya-gryadka.rf
Are there mandatory graphic and text elements to be used (photos, texts, images, drawings)?
Logo.
There is an approved brand book, but we want the packaging not to look classic, so there is no need to focus on the images present in the brand book)
Since the packaging will be universal for all the above-mentioned 8 formats of assortments, labeling (Barcode, mandatory signs, storage conditions, etc. will not be applied to the shaker. It will be printed on an additional sticker and placed on the back of the shaker. The size of the sticker is 35*60 mm. We are very positive about various icons and symbols.
In what format do you want to receive the source material?
3-D packaging layout; CDR - for printing
