Labels for the series of Kazakh brandies under TM "ALATAU".
Names:
- Akorda (3 years old)
- Qazaq brandy (5 years old)
- Kazakhstan (5 years old)
TM "ALATAU" is engaged in the production of brandies, tinctures, and other alcoholic products.
Distribution channels and sales geography: Kazakhstan
Target audience portrait: Men/women – 70/30, income-average, average+.
Regular consumers of brandy in the price range of 5-10 dollars per bottle (purchase at least once every two weeks, consumption – at least 1-2 times a week).
BRANDY is perceived as an “elite, exclusive, status, noble, aristocratic, chosen” alcoholic beverage compared to all other consumed ones.
For all respondents, the consumption of brandy significantly distinguishes them from other consumers of alcoholic beverages (even in company), serving as a kind of identifier of their personality, uniqueness, distinctiveness, exclusivity.
Existing or proposed positioning: Premium segment among local producers
Closest competitors: http://bacchus.kz/catalog/konaki
Main competitive advantages of the company: Quality brandy made from its own grapes
Brand name on the packaging: TM "ALATAU"
Product price segment:
- 3-year-old-3.5 dollars,
- 5-year-old- 5 dollars
- 5-year-old -5 dollars
Duration of product presence in the market: TM "ALATAU" entered the market in 2019
Advantages of the promoted product:
- Style
- Reliability
- Naturalness
- From quality environmentally friendly raw materials
What benefits does the buyer get from purchasing the product? Quality brandy at a great price. Support for the national producer.
Is the label being created for the first time or is there an existing version? The label is being created for a branded bottle. For which a design of another series of brandies has already been developed.
Formulate the main task of the label design: There should be one label for all 3 brandies. Differentiated by name, possibly slightly different details in color and design of individual elements.
The design has significant and essential importance in the perception of both the brand of brandy as a whole and the price and quality of the product in particular.
The design should convey:
- Feeling of time (aging)
- Feeling of experience (uniqueness, hard work, handcrafted, care)
- Feeling of traditions (continuity and consistency)
- Feeling of history (no innovation)
- Feeling of legend (magic and miraculousness of the drink)
Style in which the label should be executed: Style – modern with hints of Kazakh authenticity (but very restrained), fashionable, relevant but capable of existing for many years. A restrained stylish design.
Basic colors: Beige, brown, black, gold, burgundy - classic colors for a brandy label.
What information must be indicated on the front of the packaging?
Name
Image of stars or indication of aging (For example: 3-year-old, 5-year-old, 5-year-old)
Company logo or name TM "ALATAU"
Mandatory information:
Strength: 40% vol.
Volume: 0.5 l
Are there mandatory graphic and textual elements to be used (photos, texts, licenses, images, drawings)? Specify the placement on the packaging)? Logo "Alatau"
In what format do you want to receive the source material?
Contest participants must present a visualization of the proposed design on the bottle for three positions 3*, 5*, 5* in one file (jpg format) + a layout of the label. It is preferable to provide concepts based on the sample - the sample is attached to the contest conditions.
The winner of the contest must transfer all developed designs in eps format.
Provide any additional information you consider important.
Attached files with existing products. And an empty bottle for the new design.
Good afternoon, dear designers! I would like to clarify. What I would not like to see in the label design: 1) A completely black label
2) An image of mountains in the form of an inserted photograph
3) Too heavy fonts (poorly readable, with a lot of details, if possible avoid even serif fonts)
What is welcomed:
1) Orientation towards the design of European brandies
2) Simplicity and style
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Andrey Zagoruyko 26 February 2020Раскройте, пожалуйста, идеологию марки, происхождение продукта, а также происхождение названия?
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Nadezhda Sherova
26 February 2020
ТМ "ALATAU" под этой маркой выпускаются коньяки и вина, в производстве которых используется экологически чистый виноград, выращенный на своих виноградниках. Используется классическая технология производства коньяка с выдержкой коньячного спирта в дубовых бочках в течении 3 или 7 лет.
Алатау- это горы в предгорье которых находится завод, дали название торговой марке.
- Ақорда (3 летний)
- Qazaq коньягы (5 летний)
- Қазақстан (5 летний)
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Dmitry Volodarsky 26 February 2020Качественный коньяк -
3-летний-3.5 долл,
5-летний- 5 долл
5-летний -5 долл
Это чего за пойло? Или все же прикол? -
Nadezhda Sherova
26 February 2020
Это не прикол. Это объемы позволяющие снизить себестоимость, и достаточно не высокий акциз на коньяк в Казахстане.
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Vladislav Dumchikov 26 February 2020Добрый день. Может, разрешите использовать стоковые изображения ?
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Alexandra B. 26 February 2020Здравствуйте (:
Какие минусы вы видите в уже существующем дизайне? (если таковые есть) Что хотели бы улучшить? Или что нового увидеть?
Или же вам нужно просто "обновление", исходя из основной стилистики?
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Olga Malahova 1 March 2020Прикрепите, пожалуйста, логотип к основной форме конкурса. Здесь доступен только для просмотра.
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Lyubov M. 2 March 2020Здравствуйте, оцените , пожалуйста, работы и если есть какие-то пожелания прокомментируйте ,чтобы знать в каком направлении двигаться дальше
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Kateryna Rudnik 7 March 2020Добрый день. Продлите пожалуйста конкурс на несколько ней, что бы была возможность добавить варианты. Благодарю!


