Development of a label for the product line "Sudki"

Company "People's Product":

"Ukrainian manufacturer, specializing since 2004 in the production of high-quality food plastic containers and various types of containers.

Our products are in high demand throughout Ukraine, we are leaders in people's preferences, and we are in the TOP 3 manufacturers of plastic containers in the country.

All our products are made from European raw materials on imported equipment.

All products are fully certified in Ukraine and comply with all sanitary and hygienic standards and requirements.

Millions of consumers across the country choose our product for its high quality, ergonomics, and practicality."

https://narodnyiproduct.com.ua/

http://my.narodnyiproduct.com.ua/

https://www.instagram.com/narodnyiproduct/

Purpose of label development: To carry out rebranding due to three new lid colors.

Distribution channels and sales geography:
All over Ukraine, represented in both national chains (Epicenter, Varus, Auchan, Aurora, etc.) and regional ones.

Product price segment: Economy segment, "medium minus".

Target audience profile: used by all social groups.

In what format do you want to receive the source material? Ai, png, pdf - and it will be necessary to adapt the label sizes to different container sizes (0.5/0.8/1.2/set 0.5+0.8+1.2l)

Existing or proposed positioning: "Versatility of use"

What are the benefits of purchasing the product? Quality product at an affordable price; universal containers, can be used in many areas of life; helps maintain order in the refrigerator and kitchen, ease of use; easy to wash, unlimited shelf life, protects contents from the external environment - dust, odors, insects, etc.

Please provide any additional information you consider important:

According to Ukrainian law, we are required to place this "mandatory text" on the product:
Manufacturer: LLC "People's Product".
Ukraine, Dnipro, Bohdan Khmelnytsky Avenue, 156a.
Tel.: +38(050) 481 56 67.
Composition: polypropylene.
Does not require special storage conditions. Does not contain harmful substances. Use as intended.
Manufacturing date: August 2020.
Shelf life is unlimited.
Expert conclusion No. 05.03.02-04/51834 dated 20.11.2015.
TU U 25.2-31251420-001:2009.

In this regard, we can consider two label formats:
1. One label design, and below we stick an additional label with mandatory information (example attached).
2. Place this information on one label as per the example of the label on our line of boxes (example attached). https://drive.google.com/drive/u/2/folders/1K_RHwVfSXOLxG-M9AVMwYcxaAZQCqv5z

When developing the label, you can use the sizes as they are now – minimalist, or as on the line of boxes. https://drive.google.com/drive/u/2/folders/1K_RHwVfSXOLxG-M9AVMwYcxaAZQCqv5z

Currently, the line of containers is produced and sold in the following format: transparent container and opaque lid. The lids are currently produced in 3 colors - blue "Indigo", Orange, Green (salad):
https://narodnyiproduct.com.ua/p1061643530-sudok-zelenij-art.html

https://narodnyiproduct.com.ua/p1061646700-sudok-pomaranchevij-art.html

https://narodnyiproduct.com.ua/p1061649408-sudok-sinij-art.html

The label design must be unified for these three colors!!!

What should be shown on the label:
*Company logo
*Volume: there will be 4 labels for 4 products - 0.5l, 0.8l, 1.2l and the "matryoshka" set 0.5+0.8+1.2l
*Award icon – "Consumer Choice 2019"
*Phrase: "Use in the microwave without a lid"
*Container name: we would like to see your creative name, but if there is no desire/possibility, etc., use the name "universal container".
**If a single label, then the "mandatory text" according to Ukrainian law and barcode, if there is an additional label, then placing the barcode and "mandatory text" is not necessary.

You can view live photos of the products at the link: https://drive.google.com/drive/u/2/folders/1--BbwVZGQSjHxSHI7RHfBtmamczjzEUr

To familiarize yourself with the label of another of our lines, as an example:
https://drive.google.com/drive/u/2/folders/1K_RHwVfSXOLxG-M9AVMwYcxaAZQCqv5z

The label can be made in any size and shape.

On the shelves, the product should be bright to attract consumers' attention.

Here is the minimum size of the smallest container 0.5l - so you understand the size of the entire product.

Container 0.5 l:
- Length 12.5 cm
- Width 10.5 cm
- Height 5.5 cm

The application of this product line - mainly these containers "Containers" are used for storing food in the refrigerator, or non-perishable food in the kitchen, as well as for household storage of various items. So to speak, the containers help to maintain order in the refrigerator and kitchen. It is important to remember - the container is not airtight and using it for takeout lunches is not advisable, except for sandwiches!!!

Product characteristics:
*BPA Free - does not contain bisphenol A - safe for health;

*Can be heated in the microwave (without a lid);

*Can be stored in the refrigerator and freezer (freeze up to -20 degrees);

*The product is made of polypropylene - safe for health;

*The product is recyclable;

*Can be washed in a dishwasher;

*Keeps food fresh longer;

*Does not absorb or transfer odors;

*Easy to wash (convenient) - thanks to engineering design, the walls are glossy, angled, rounded - allows easy cleaning in hard-to-reach places;

*The product is certified in Ukraine, complies with all sanitary and hygienic standards and laws of Ukraine. Completely safe for human health.
Link to download files: https://fex.net/ru/s/xtcyzak
P.S. We attached a photo of how similar products look on the shelves.

For any questions, please contact! Good luck!