Development of the packaging design for the brand of disposable electronic cigarettes

For which product should the packaging be developed?  

Brand of disposable electronic cigarettes. 

Product description for which the packaging is being developed:  

Disposable electronic cigarettes. 

Company name:  

Brand name "SNOW". The name is still in development, so for the current task please use this version of the name 

Company's line of business:  

Retail trade of alternative tobacco products. 

Product/service category description:  

Brand of disposable electronic cigarettes

Distribution channels and sales geography:  

Ukraine, Europe

Target audience profile:  

Men, women aged 21-25, smoke regular cigarettes and/or electronic cigarettes/devices, enjoy trying new things, experimenting 

Existing or proposed positioning:  

For young people aged 21-25, smokers who enjoy trying new things and experimenting, the brand SNOW 

is a brand of disposable electronic cigarettes that offers a unique experience of enjoying the product, due to a rich selection of both standard and unique refreshing and aromatic flavors, offers reliability of the device and high quality of the blend 

Closest competitors:  

General competitive overview

https://rozetka.com.ua/elektronnie-sigarety-batareinie-mody-atomaizery/c4627066/tip-90310=odnorazovye-elektronnye-sigarety/

ELF BAR

https://www.elfbargermany.de/

SAB

https://www.sabpods.com/ua

snowplus

https://www.snowplustech.com/products/snowplus-go-3000

VEEBA

https://veeba.com.ua/

JUUL

https://www.juul.com/signin

Key competitive advantages of the company:  

High quality of the blend and device, rich selection of refreshing, tasty, vibrant aromas

Brand name on the packaging:  

SNOW       *Naming is in progress, so please use the brand name SNOW as a "placeholder"

Product price segment:  

Mid-price segment

Duration of product presence in the market:  

New launch

Advantages of the promoted product:  

High quality of the blend and device, rich selection of refreshing, tasty, vibrant aromas

What benefits does the customer get from purchasing the product?  

Unique experience of enjoying the flavor

Is the packaging being created for the first time or is there an existing option? (attach an image of the existing packaging) 

Being recreated from scratch 

Formulate the main task of the packaging design:  

1. Convey the main advantages of the product to the consumer

2. Stand out on the shelf with a bright, unusual, vibrant design

3. The shelf display should create a cohesive color "spot" so that the brand display is immediately visible among competitors

Style in which the packaging should be executed:  

• modernity
• innovation
• uniqueness
• brightness,  taste

It is not recommended to use overly colorful, gaudy, multi-textured solutions, complex images, etc.

Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings)? Indicate the placement on the packaging?  

At this stage of development, the concept is of interest without details. The packaging (device, individual box) must display the following

1. Brand name. The name SNOW as a placeholder

2. Graphic brand element.  As a placeholder, an image of a snowflake can be used

3. Flavor names in Latin letters

In what format do you want to receive the source material?  

For use in printing and for further adaptation using technical information: on the device, individual box, and multi-box.

Provide any additional information you consider important.  

Working materials

1. 

In the attachments, you will find drawings of all types of packaging: individual box, multi-box, as well as a visual of the device itself

2. It is necessary to develop solutions for four flavors as part of the project work

- BLUEBERRY, LEMON, RASPBERRY

- TANGERINE

- BERRY MIX

- ICY SOUR APPLE

3. 

The design should propose a solution for color coding the flavors, as well as have a general visual solution "common denominator" that will clearly distinguish the display of different flavors of this brand on the shelf. 

4. 

The color of the device plastic needs to be changed from white to another color that fits the overall design concept 

5. 

An attachment presents a cloud of visual associations. On the first slide - desirable associations, the larger the image and the closer it is to the center of the slide, the more closely the associations of this image align with the desired brand image.

On the second slide, close but undesirable associations. 

On the next four slides, visual associations by flavors.

6. 

To make a positive decision, the following information must be provided

A. Visualization of the design layout of the device. Three of the four proposed flavors

B. Visualization of the design layout of the individual box. Three of the four proposed flavors

C. Visualization of how the product display will look on the shelf in the format of 3 flavors * 2 faces of each flavor = 6 faces