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A competition has been organized for naming what? company


Company's area of activity: Retail sale of gold and silver jewelry through retail outlets and online 


Description of product/service categories: gold and silver jewelry of various price segments


Distribution channels and sales geography: Republic of Crimea


Target audience profile: 80% women aged 24 to 60


Existing or proposed positioning: low price


Closest competitors: sunlight, diamant-online, crimea gold


Main competitive advantages of the company: service, recognition


Is there a creative concept (what should the name mean)?  The name should immediately convey what product is presented in the stores. The name should evoke some trust.


What should be reflected in the name?

  • prestige
  • modernity
  • uniqueness
  • creative approach


Is it allowed/welcome to tie the name to the owner's surname/name, geographical location, area of activity, or another key word (please specify)? it is allowed to tie the name to the geographical location and area of activity


Can the name be a neologism (new form)? yes


What words and phrases are better not to use? there are none


Language of writing: Russian; English


Number of words in the name: Better 1; Can be 2


Is trademark registration planned? yes


Will a domain registration with the chosen name be conducted? yes


Should the domain name exactly match the name in English letters? yes 


In which domain zones is registration planned?

  • .com
  • .ru


Are you considering the possibility of purchasing a premium domain? (A domain that already has an owner willing to sell it. The price is usually higher than registering a new domain.)

yes, max budget 10,000 rubles
Updates
Update #1

Dear competition participants! 

Please exclude banal options such as Gold Crimea, jewelry collections, Jewelrygold, tavridajewelry, diamanti, zlato ray, diamond gold, golden Crimea, wealth of Crimea, Crimean ring, Crimean necklace, zlato Crimea, Crimea cannot be written as KRIM (it should be either Crimea or Crimea), Scythian gold, goldX, zolotinka, etc. - these options have either exhausted themselves or are already used in the specified location. 


Please note that the competition lasts for 8 days.  

I would like to emphasize: the name should be understandable for the client, functional, not long (maximum two words), with a domain (preferably without hyphens). 

Creative success!


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9 January 2020, 12:29
Update #2

Dear contest participants! 

A lot of submissions are coming in. We have noticed that some participants are already exhausting their limit of proposals. 

At the moment, 4 stars is the highest rating for a submission. To improve the quality of submissions, we offer you a small clarification on the ratings, which may help you think in the right direction:

1-2 stars: banal phrases or 100% do not suit us.

3 stars: a good approach to the contest, but possibly a slight deviation from the theme or this title already exists in the specified location. Change the title fundamentally.

4 stars: a good approach to the work + correct theme or interesting idea. You are moving in the right direction, but you may be able to come up with something even better. Submissions rated 4 stars will definitely be considered when selecting the winner.

5 stars:  You have come up with an excellent title that suits us. Your chances of winning are 99.9%.


It is possible that on the first day of processing, the rating of submissions could have a margin of error of one star.  We will review all submissions.

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9 January 2020, 16:09
Update #3

Dear participants!

Try to use more Russian-speaking words.

We do not recommend using words of Italian or Spanish origin. 

Words in English are welcome. 

Less mythology and pathos. We are looking for something down-to-earth. 

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11 January 2020, 8:27
Update #4

Dear participants!

We are forced to reject questionable options due to the large number of works. 

We do not recommend updating submitted works - they may go unnoticed. Unfortunately, there is no option in the service to filter by updates. 

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12 January 2020, 19:19
Update #5

Dear participants! 

More than 1000 options have been gathered. Approximately 90% have already been rejected.

If there are still those who wish to submit their works, my advice to you is: discard all foreign words like jewelry, gold, glamou, glace, shine. 

Try to use words that are known to the general public; these can be names of types of products (rings, earrings, chains...), precious and semi-precious stones (amethyst, topaz, tourmaline, garnet, sapphire, EMERALD). Use what is familiar to everyone. Ideally, these should be words in Russian. 

„Everything genius is simple, and everything simple is genius."

Creative success to you. 

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16 January 2020, 10:26
Update #6

Dear participants! 

It was not possible to determine an absolute winner in this competition. 

We have selected 5 options from which 1 may be used. 

Accordingly, the fee will be divided among the 5 participants.

Thank you all very much for your efforts! And creative success! 

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18 January 2020, 16:47
Update #7

Dear participants! 

Due to the clarification on copyright by the service administrator, we are forced to choose one of the options in order to continue working with it. We apologize to the 4 participants for changing our decision.

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20 January 2020, 14:01