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Technical assignment for the development of boards for the shopping center DecorHouse.

Task: Develop a series of boards (3 pcs.) with a unified storyline. Language – Ukrainian.

Communication goal: Inform the target audience about the existence of the shopping center, familiarize them with the values and categories of goods.

Specifics of the shopping center: The Décor House shopping center is the largest offline aggregator of medium+ and premium class goods in the category «Everything for renovation» in the city of Odessa. Décor House offers categories of goods from wall finishing to textiles. Everything needed to turn a space into a home.

Categories of goods: Doors; Flooring; Plumbing; Lighting; Finishing materials; Decor; Textiles; Heating; Gates; Windows; Stairs; Tiles; Hardware; Furniture; Household appliances; Wallpaper; Roofing.

Positioning: Renovation is the transformation of a «concrete box» into a «cozy home». It is precisely for comfort, aesthetics, and convenience that people undertake renovations. However, the notions of comfort, aesthetics, and coziness are absolutely subjective. People are certainly tied to social trends but try to choose from what is relevant that which feels most familiar to them. That is why it should be said that the interior is a reflection of the author's personality. Thus, materials for creating an interior are tools for self-expression in space. Renovation is a form of art where the author realizes their best ideas.

We provide the best tools for the client's creativity.

Our values: We select tenants only with quality and the best materials and only experts in their field; We save the client's time; We pay great attention to aesthetics, both in the product we sell and in the shopping center itself.

Slogans:

  • TURN RENOVATION INTO ART!
  • THE MAIN IDEA. THE REST IS UP TO US
  • MASTERPIECES ARE CREATED FROM THE BEST MATERIALS
  • THE BEST MATERIALS FOR YOUR SELF-EXPRESSION
  • INTERIOR – A REFLECTION OF YOUR IMAGINATION


Target audience: 

Male/Female, 30-45 years old.

Value aesthetics, quality, and personal time. Demonstrative and ambitious.

Income level «medium», «medium+», «high».

City dwellers. Cosmopolitans. Educated and knowledgeable.

Workers of intellectual labor (middle managers and above).

(Important: the consumer does not do the renovation themselves. They collaborate with designers/workers)


Mandatory attributes: Logo of Dеcor House (attached to the technical assignment); address (Academician Williams St. 1B, Odessa); phone number (+380732595041); website(decor-house.com.ua).

Story wishes: Renovation = self-expression, and self-expression = art; We have the best materials for self-expression in space; With us, you can recreate all the boldest ideas in the interior. Every consumer is a «creator» of their interior; Great things are created with the best materials, etc.

Identity: On the verge of the intersection of classical and modern art. Everything as in current interior design trends. This includes angular sharp fonts and paintings from the Renaissance era. We break the mold and say that everyone is an artist.


Technical requirements:

Board size: 300x600 cm

File resolution: 70+ dpi

File submission: TIFF and PSD format (without merged layers). Files must be provided in actual sizes (at a scale of 1:1).

Color model: CMYK without color profiles. Should not contain paths and alpha channels.
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