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For which product is packaging development needed?
Men's grooming cosmetics
Company name: Barbers
Product description for which packaging is being developed:
Barbers ™ - a Ukrainian brand of men's cosmetics for beard, mustache, and hair care.
Company's line of business: Men's cosmetics brand
Description of product/service categories: Grooming cosmetics: shampoos, shower gels, oils, beard balms, hair pomades, creams.
Distribution channels and sales geography: online retail, offline stores: Eva, Prostor, Europa
Brand mission: to help the modern man enhance his style and emphasize his personality through professional daily care.
Values: Naturalness and authenticity, Honesty and transparency, Masculine style, Functionality, Adventurism
Target audience profile:
Men
• 25-45 years old
• Major cities of Ukraine
• Income: average, average+
Existing or anticipated positioning:
Closest competitors:
Key competitive advantages of the brand: quality cosmetic formulations, Ukrainian brand, affordable price, availability in many online stores, professional cosmetics.
Brand name on packaging: Barbers
Product price segment: average
Duration of product presence in the market: 7 years
Is the packaging being created for the first time or is there an existing version?
The brand has a stable design that has not changed since its inception in 2018. The assortment and design can be viewed on the website https://barbers.ua
What is the main task of the packaging design:
Update the design to make it more stylish and modern. The container remains the same as before; the style of the labels and fonts needs to be updated. The logo also remains unchanged, the logo is attached. Important! The logo must be in one form everywhere - head and text on one line!
It should be taken into account that the brand has 3 main colors and lines: Original, Brooklyn, and New York. A design concept should be proposed, considering this.
An example of the existing label and product photos is attached
Style in which the packaging should be executed:
Masculine, modern, stylish, minimalist
Basic colors:
We can keep these colors or add others, we can change the background
Please specify the packaging dimensions (add a layout if available):
Label size 100 x 178 mm
Beard oil (without box)
Label size 45 x 95 mm
Beard balm https://barbers.ua/collection/uhod-za-borodoj/product/balzam-dlya-borody-barbers-original-50-ml/
Diameter 65 mm
Texts on the face
| Barbers Logo | Barbers Logo | Barbers Logo |
| Original | Original | Original |
| Premium Shampoo | Premium Beard Oil-Serum | Premium Beard Balm |
| 400 ml (ml) | 30 ml (ml) | 50 ml (ml) |
| Shampoo for men | Beard oil-serum | Beard balm |
In what format would you like to receive the output material?
Visualization of 3 products (shampoo, beard oil, beard balm) in different color combinations (3 lines: Original, Brooklyn, and New York), 1 layout for printing in ai, pdf formats, agreed colors in Pantone.
