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It is necessary to develop a minimal brand book for an online store.

An online store selling components for FPV drones, as well as related products.

Main categories of the store for understanding the theme:

  • fiber optic
  • video cameras
  • video transmitters
  • antennas
  • speed and flight controllers
  • motors
  • propellers
  • frames
  • ELRS
  • Li-ion batteries

Store name:

Techno Slyva / Techno Slyva

FPV solutions

Colors are chosen in the direction of plum color — simple and clear.

Tasks to be completed:

1. Logo

  • main logo
  • simplified version — icon / sign
  • horizontal / vertical version
  • versions: color, b/w, inversion
  • minimum margins, usage rules

2. Color palette

  • Primary — 1–2 main colors
  • Secondary — additional colors
  • UI colors for the site: buttons, background, hover
  • HEX / RGB / CMYK

3. Fonts / Typography

  • main font for headings
  • secondary font for text
  • Web-safe alternatives
  • numbers
  • rules: sizes, spacing, hierarchy

4. Basic corporate UI style

  • graphic elements
  • icon style
  • image style

After successful completion of the work, further cooperation may be possible for the development of the website design based on the brand book.
Updates
Update #1

The first stage will be the logo (main, simplified). Send your work at the stage of the finished logo. If the option is competitive, you can move on to other points and upload the final complete work

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1 May, 9:42
Update #2

format of the final work: 1) Logo all variants 2) layout of the logo + general style on the website 3) template of the commercial proposal

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8 May, 21:12