Contest translated automatically. Log in or register, to view the original

Purpose of developing the label:  for two wines - red and skin contact under the name Steak wine


Product description for which the label is required:  red wine and amber wine 


Company name:  joint project - wines Bioilogist and online meat store "Slezy Vegana"


Company's area of activity:  two projects - wine production and meat sales


Product / service categories description:  red wine, amber wine (orange wine)


Distribution channels and sales geography:  online sales, HoReCa, specialized retail, all of Ukraine


Target audience portrait:  consumer with average income and above, who regularly consumes steaks and wine


Existing or proposed positioning:  special wine for steaks - red and amber 


Closest competitors:  French wine ENTRECOTE


Main competitive advantages of the company / product:  wine that is specially made for steaks 


Brand name on the product:  need to indicate two brands - BIOLOGIST craft winery  and Slezy Vegana


Product price segment:  about 800 UAH/bottle


Duration of product presence in the market:  6 years of Biologist wine


Advantages of your product:  good combination of price and quality


What benefits from purchasing the product?  convenient to order meat and wine on one site


Is the label being created for the first time or do you want to update an existing one? 

for the first time


If the label is being developed for a specific packaging format, specify the label dimensions:  80mm by 90mm


If a label template is being developed, list the label formats to which the design concept will subsequently be applied:  


Formulate the main task of the label design:  the task is to make it clear that the wine pairs well with meat, both red and amber (orange wine)


Style in which the label should be executed:  minimalist (it may be possible to draw a steak carefully)


Basic colors:  not critical


Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings)?  the Biologist logo should be written in green (can be viewed on the site biologist.com.ua), the color of the Slezy Vegana brand is not critical


In what format do you want to receive the source material?  label for printing in typography in vector files format .ai or .eps


Provide any additional information you consider important.  

the names of the two brands need to be indicated in different parts of the label, the name of the wine "Steak Wine" may be in the middle