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What type of products need to be developed?  

Frame houses


Company name:  

TokarCo


Company's area of activity:  

Manufacturing


Description of products/services:  

We manufacture frame houses, modular houses, baths, modern and classic gazebos, and other garden structures


Distribution channels and sales geography:  

We operate in Ukraine, online-offline sales


Target audience profile:  

Male/Female 40+ 


Main competitive advantages of the company/product/service:  

We are manufacturers, so we offer both standard solutions and completely custom projects. We work turnkey, from project development to handing over the finished object on the client's site. 


Do you have a logo, corporate style?  

There is a logo (attached) 


Is it necessary to use them in the design catalog (if not, what is the preferred color scheme)?  

The logo is needed. The color scheme is up to your taste, the main thing is a minimalist style. 


What format should the catalog be (paper size)?  

A4 (portrait or landscape)


In what form should the information about the product/service be presented 

  • graphic image and text information in a block
  • graphic image with key parameters indicated on the picture
  • graphic image


How many products should be present on one page

  • image of one product large and product tiles
  • images of products randomly on the page without strict adherence to a grid


What parameters of the product need to be specified for each product (if the parameters are different, please indicate their quantity for each parameter)?  

Dimensions, plan, list of rooms with their areas, description of the construction technology (short description: walls, foundation, roof, type of flooring, additional equipment) 


In what language should the catalog be made?  

Ukrainian


Provide a few successful examples of catalogs in your opinion. Why do you consider them successful?  

  1. https://www.pinterest.com/pin/11259067802330981/ (colors and style)
  2. https://www.pinterest.com/pin/59813501284359871/ (interesting layout (large photo + description))
  3. https://www.pinterest.com/pin/311241024259268125/ (colors and style)
  4. https://www.pinterest.com/pin/74168725102641258/ (nice design (can use the idea for the product card)


In what form would you like to receive the output material?  

File for print with editing capabilities
Updates
Update #1

We have considered that duplicating technologies in each product card does not make sense, so we will remove the technologies from the product card and place them on a separate page (at the end of the catalog).


I am attaching a link with content on the technology and technological nodes.


https://drive.google.com/file/d/1lEp3O5_vgwE_SPLhTbCBpbunmNX__itd/view?usp=sharing



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5 August 2022, 14:29
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