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🧭 About the project



The company is launching an umbrella brand for a product line in the FMCG segment.


At the start:


  • meat snacks (chicken)



In the future:


  • snacks
  • beverages
  • water
  • juices
  • other categories of food products



👉 The brand should be universal and scalable for different categories.





🎯 Task



Develop a brand name under which all company products will be released.





🔑 Requirements for the name




1. Language and universality



  • The name should be easy to read and perceive:
    • in English
    • in Ukrainian

  • Suitable for the international market






2. Brand character



The name should evoke associations:


  • quality
  • taste
  • modernity
  • naturalness
  • trust



👉 Without a strong attachment to a specific product (e.g., “chicken”, “meat” — undesirable)





3. Format



  • 1–2 words
  • easy to pronounce
  • easy to remember
  • preferably without complex transliteration






4. Scalability



The name should be suitable for:


  • various product categories
  • entry into international markets
  • building a strong FMCG brand






5. Preferably



  • available or potentially available domain (.com / .eu / .ua)
  • absence of obvious registered analogs in FMCG






📦 Expected result from the performer



For each option:


  1. Name
  2. Brief explanation of the idea
  3. Domain check (if possible)
  4. Comment on uniqueness



Number of options: 10–20





🚫 Restrictions



Do not use:


  • direct descriptions of products (meat, chicken, food, etc.)
  • complex or hard-to-read words
  • names tied to one category






💡 Important



We are creating not just a product name, but a long-term FMCG brand that can unite several categories of goods and enter international markets in the future.


The name should look:

👉 modern

👉 scalable

👉 commercially strong





📌 Spirit examples (DO NOT copy)



  • Nestlé
  • Pepsi
  • Danone
  • Red Bull