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Important - the phrase we are looking for is not a slogan. It is a continuation of the name. Our name does not indicate that we specifically do kitchens. Therefore, we want to continue. Example: "K.Freak. Interior of a modern kitchen". We need exactly this phrase. It should reflect our concept (below) and include the word "kitchens" or "kitchen" (kitchen-related).

Company name: 

K.Freak


Company activity:

Kitchen furniture


Description of product/service categories:

KF helps to determine, select, and create a kitchen that suits the client, taking into account their characteristics and those of their family. We do not just create kitchens; we help create a kitchen that fits the lifestyle of the owner and their family. We conduct psychological surveys, play association games, ask "How do you live?" "Do you have a dog?" "What is your favorite dish?" etc.


Distribution channels and sales geography:

Ukraine. We plan to enter the international market.


Target audience portrait:

Wealthy families who have decided to buy their home in a new building or are building a house. These are people who know nothing about renovations and choosing kitchen furniture. They have already approached other companies but constantly hear questions they do not know the answers to: "What hardware?" "What facades?" "What is the depth of the countertop?" etc.

These are people who believe that the quality of the kitchen is not an advantage, it is a fact. We create comfortable conditions for selection for the whole family.


Existing or proposed positioning:

KF – a company that provides service for determining choices and manufacturing elite kitchens – turnkey.


Specify the object for the slogan (company / product / service)?

Kitchens


List the nearest competitors of the object:

https://elio.ua/

https://maestro.ua/


Describe the main competitive advantages of the object:

We have created a unique methodology for selecting kitchens. With us, the choice will be comfortable, and most importantly - the right one for the client. We also do not want to say that we just create a kitchen. We create a kitchen space for the family. Our managers have undergone training with a psychologist to learn how to identify clients' needs.


What idea should the slogan contain: 

• The fact that it is specifically kitchens

• Awakening emotions


Main characteristics of the company's/product's/service's image that should be reflected in the slogan:

• Patriotism

• Premium

• Stability

• Unique approach

• Family values


What associations and emotions should the slogan evoke in the consumer?

A brand about family values, stability, concern for the client's problems, simplicity.


What associations and emotions would you like to avoid?

Something super expensive and complicated, mass market.


Style of writing the slogan:

• Built on trust


Language of writing:

• Ukrainian


Provide any additional information you consider important.

We have compiled a list of associative series from team members on the topic of text selection:

1. Positive emotions

2. Feeling of satisfaction and comfort

3. Personal space

4. My dream

5. Family

6. Kin

7. Warmth, coziness, comfort

8. Lifestyle

9. Reflections, philosophy

10. Attitude towards life

11. Love and concern

12. Feeling of warmth

13. A place where you want to create,

14. Treats,

15. Unity of generations

16. Coziness;

17. Kin;

18. A cherry orchard by the house, beetles buzzing over the cherries... family dinner by the house. (Shevchenko);

19. Fragrant oven;

20. Bread.
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