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Company Name: LLP "BIO elite"


Company Activity: production of fruit and nut bars


Product/Service Description: fruit and nut bars


Target Audience Profile: People leading an active lifestyle: students, sports enthusiasts, office workers, various active individuals who need a healthy snack between main meals.


Sales Regions: Kazakhstan. In the future - Russia, Kyrgyzstan, other CIS countries, distant foreign countries


List the nearest competitors: Such a product is not produced in Kazakhstan. In Russia - BIOFOODLAB, but their products are very rarely found here, only in expensive supermarkets.


Describe the main competitive advantages: Lower price due to a more advantageous geographical location, close proximity to Uzbekistan and Tajikistan, which are suppliers of raw materials.


Product Description: bars, each packed in individual packaging. Bar size - 40x80 mm.


Brand Name on the Product: BIO elite


Price Segment: Closer to premium, but we will strive to make it accessible for the average buyer.


Duration of Product Presence in the Market: Last 5-6 years


Advantages of Our Product: Made exclusively from natural products without dyes and preservatives.


What are the benefits of purchasing the product? This is a healthy snack rich in dietary fiber, vitamins, and minerals. It will also be cheaper than imported Russian products.


Is the packaging being created for the first time or do you have an existing option? 

For the first time.


List the formats of packaging on which the design concept will subsequently be applied: 125x140 mm. This is the packaging in unfolded form. Packaging material - polypropylene plus paper. The design will be applied to the paper. The design will be placed on the bar vertically.


Formulate the main task of the packaging design: Create packaging that looks premium. It should stand out on the store shelf and not get lost. We currently have developed six recipes for bars: apple-cinnamon, fig-peanut, apricot-peanut, chocolate-almond, orange, cranberry-raisin. Each type should have separate packaging. I suggest starting with apple-cinnamon.


Style in which the packaging should be executed: Since the design will be applied to paper, the background should look natural, like untreated paper with speckles, for example. Or like burlap, but not flashy. The packaging should depict the leading fruits and nuts mentioned in the name. How they should look - we await suggestions from professionals - possibly natural, possibly in a humorous form, possibly transformed into some characters.


Basic Colors: It is preferable to use as few colors as possible, with clear transition boundaries, to allow for printing some details in solid colors.


What information must be included on the front side of the packaging? Trademark, design, name, possibly all components of the bar should be listed.


Are there mandatory graphic and text elements to be used (photos, texts, images, drawings)? The bars will be placed in the showcase vertically, it should be taken into account that the lower part of the packaging on the shelf will be closed. Photos are definitely not needed. It may be a watercolor drawing or as if the drawing was hand-painted.

At the bottom, icons can be placed indicating the benefits and properties of the bar - suitable for vegans, 100% natural, gluten-free, etc.


In what format do you want to receive the source material? So that it can be sent to the printing house for printing.