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Attention! Please study the terms of reference very carefully, as proposals that do not meet the requirements of the terms of reference will not be considered. 

 

1. The selection of the winner of the competition will be conducted exclusively after the expiration of the competition period.

2. Proposals from contestants will be accepted only with the mandatory indication of the employment status of all domain zones for each of the proposed options and the indication of the presence or absence of trademark registration in Ukraine for this name.

3. I will comment on those messages that contain potentially correct options. And a rating will be assigned to the proposals of each participant. 

4. The name must contain no more than 8 characters. Ideally 6. 

5. The name must be exclusively in English. It should not be difficult to read and should not contain words or phrases that are offensive, vulgar, or negative in nature. 

6. The name should not be related to grills, BBQ, barbecues, smokers, and processes related to them. One of the goals of the renaming is the desire to move away from the attachment to a specific product focus and subsequently include products released under the brand of garden furniture and accessories related to leisure with friends. 

7. A brief description and justification should be provided for each proposed option, explaining why it is suitable and what it will convey.

8. Please note that adjustments may be required towards the most promising naming option at the final stage when selecting the most promising option from the contestants.

9. Each participant has the right to submit up to 15 naming options as separate proposals. This will increase the chance of winning the competition. 

 

 

A naming competition has been organized:

It is necessary to develop a naming for a brand producing:

- Smokers

- Grills

- BBQ

- Garden furniture

- Products for leisure and spending time with friends.


Company's area of activity:

The company was initially created for the production and sale of industrial heating equipment. In this direction, the company developed for 15 years. Five years ago, a decision was made to produce and release a line of picnic equipment. At that time, this was necessary to reduce the pronounced seasonality in sales of the main type of activity. But today, this is an independent direction with a formed team of like-minded people. The products released under the brand Daddy Smoke already have a certain degree of recognition in Ukraine.


Description of product/service categories:

Already produced and successfully sold:

- Picnic equipment (barbecues, grills, BBQ) https://daddysmoke.com.ua/catalog/mangali/

- Smoking equipment (hot and cold smoking smokers, smoke generators for smoking) https://daddysmoke.com.ua/catalog/koptilni/

- A link to products for new lines and the things that inspire us and to which we aspire. https://fex.net/uk/s/bzvxk0b

In the near future:

Garden furniture sets.

Accessories for picnics and barbecues (products made of steel, wood, glass)


Distribution channels and sales geography:

Currently, sales are conducted in Ukraine, but work is underway to introduce products to the European market and the US market.


Target audience portrait:

It is extremely important to understand that this target audience consists of people who have already purchased our products, and this information only partially reflects the target audience as a whole. 

· Men and women.

· Men who want to beautify their backyard or the area near a private house. They also choose our product as a gift for a friend, colleague, or boss. They give it to a parent or godparent.

· Women choose barbecues or grills as gifts for their loved ones, fathers, brothers, or acquaintances who have a private house and love to cook.

· Aged 25-50.

· People interested in hunting, fishing, active recreation, travel, and sports (possibly as a hobby, not professionally). They love to eat well and cook.

· Interested in politics, motorsport, off-road trips, and traveling.

· Locations: Kyiv, Dnipro, Kharkiv, Odesa, Lviv, Cherkasy, Zaporizhzhia, Vinnytsia, Ternopil, Mykolaiv, and regions.

· Top managers, entrepreneurs, business leaders, IT specialists, accountants, middle management who strive to feel like business class and appreciate aesthetics.

· Income - from 15,000 hryvnias per month. They may postpone the purchase of a gift.

· People who have a private house, often organize picnics, and relax in nature.

· Meat eaters, those who eat fish and seafood dishes.

· Watch "MasterChef," "Around the World," "Eagle and Tails," and "Big Releases" by Ptushkin, listen to "Roks" radio, "Lux FM," "Radio Friday."

· Follow gastro bloggers and chefs.

· It is believed that quality is inseparable from quality and price, but they are not ready to spend their entire salary on a good item or a cool gift.

· Respect Ukrainian manufacturers.

· Value comfort, coziness, and home gatherings.

· Have the opportunity to buy quality products for grilling at least a few times a month.

· Ready to improve the area around their private house and furnish it with stylish furniture.

· Have one or two higher education degrees. Understand economics and finance.

· Have a car for trips out of town, to the dacha, or to nature.


Existing or proposed positioning:

When talking about the values we want to convey to the market, they are:

Own full-cycle production located and operating in Ukraine.

Products of worthy quality with a great quality-to-price ratio.

Stylish design. The design of our products is dictated by the principles of minimalism and the absence of gaudy decorations that do not carry any functional load. Also, where necessary, we use natural wood coated with varnish. This undoubtedly adds uniqueness and distinctive features to the products. Absence of fanciful shapes.

Ergonomics. Products are designed in such a way that despite the minimalist design, they perform the functions set before them and provide pleasure from interacting with them. After all, the main goal of good design is its non-interference in the process of operation and enjoyment from it, rather than admiring a "suitcase without a handle."

Durability. Materials and production processes are chosen and refined to the extent that they can ensure a long service life of the products and their reliable operation throughout the entire period of use until the logical replacement of this product by its owner due to the end of the product's life cycle (design obsolescence; outgrown this format, want something more serious)


Closest competitors:

Competing brands in Ukraine:

TM Mousson

TM BonaGrill

TM Ahos

Global brands we are oriented towards:

Weber

Everdure

Spark grill


What should be reflected in the name?

modernity

uniqueness

style

naturalness

simplicity

minimalism

functionality

reliability

quality

durability                                     


Is it allowed/welcome to tie the name to the surname/name of the owner, geographical location, area of activity, or another key word?

Yes. Such an option is possible. Directors' surnames

- Kolosov

- Oksamytniy (We thought about playing with the first 3 letters of the surname in the name "OXA." Options using this letter combination are welcome)


Can the name be a neologism (new form)?

Rather no.


What words and phrases should be avoided?

Offensive words, vulgar words, idiomatic expressions with different meanings, jargon.


Language of writing:

English


Number of characters in the name:

Preferably up to 6. Maximum 8.


Is trademark registration planned?

Yes. Since the products will be introduced to the European market and potentially to the US market, trademark registration is inevitable.


Will a domain registration with the chosen name be conducted?

Yes.


Should the domain name exactly match the name in English letters?

Highly desirable!


In which domain zones is registration planned?

.com

.ua


Are you considering the possibility of purchasing a premium domain? (A domain that already has an owner willing to sell it. The price is usually higher than registering a new domain.) If "Yes," please indicate the maximum budget for the purchase.

No.


Please provide any additional information you consider important.

The brand name should be as short and memorable as possible. It should have one reading option. Reading should not cause difficulties for people who speak English poorly and do not know the rules of pronunciation. If a word or phrase exists, it should not carry negative meanings or have any vulgar or slang meanings. Mandatory checking of each option for translation from the most popular languages and filtering out those options that do not fit the semantic load with positioning.


It is also important to note that a large part of our current and projected target audience prefers to "show off" newly acquired items, whether it be a barbecue or a set of garden furniture. This means it will be a factor in word-of-mouth marketing. The success of the brand in this aspect directly depends on how resonant the brand name will be, having a clearly perceivable reading option and stimulating its pronunciation and correlation with their level of life, income, and perception of quality items.

I am ready to provide any missing information during working hours from 9 to 17.

Please also write with any questions that arise.