Company Name: EURO5
Company Activity: Trading and import of fuel. Management and development of a network of gas stations.
Product/Service Description: — wholesale and retail fuel supplies
— contracts for B2B clients (logistics, agriculture, industry)
— ensuring stable volumes and quality control
— fuel infrastructure through the gas station network
Distribution Channels and Sales Geography:
— own gas station network
— direct contracts with businesses
— regions: Kyiv, Kirovohrad, Odesa, Mykolaiv regions
— scaling across Ukraine
Target Audience Profile:
— business owners and managers (logistics companies, agriculture sector)
— corporate clients with regular fuel consumption
— retail clients of the gas station network
Current or Potential Positioning:
The energy of smart choice. Balance of price, quality, and reliability in every solution.
Closest Competitors:
KLO, BRSM, Ukrnafta, AMIC
Key Competitive Advantages of the Company:
— competitive price with stable quality
— flexibility and speed of decision-making
— supply control and reliability
— rapid scaling of the network
What should be the size and spatial orientation of the business card?
Standard size 90×50 mm, horizontal or vertical
Should the corners be rounded or not?
No
Is there a logo and slogan that need to be used on the card?
Yes
Logo: EURO5
Slogan: “The energy of smart choice”
Basic Colors and Fonts:
According to the EURO5 brand book + graphite PANTONE - 426C
In what style should the business card be designed (remove unnecessary points)?
— strict
— dynamic
— minimalist
In what language should the information be provided?
There should be two design templates:
1. Director (UA + EN):
— bilingual
— more restrained, premium design
— embossing / foil is acceptable
2. Employees (UA):
— only Ukrainian
— embossing / foil is acceptable
Common: one identity, one design system
Should the business card be double-sided?
Yes
What should be placed on the front side of the business card?
Logo
What should be placed on the back side of the business card?
Contact information
Contact information that should be placed on the business card:
- Full Name:
- Position:
- Phone:
- Email:
- QR Code
In what format would you like to receive the output material?
— AI (Adobe Illustrator)
— PDF (for printing)
— PNG/JPG (preview)
Please provide any additional information you consider important.
We are considering a design option with embossing (with the production of a die).
The task is to create a recognizable, tactilely strong design that serves as a status tool, not just a contact carrier.
- Focus on the feel in hand: the card should be memorable not only visually but also tactilely
- Minimalism: 1–2 dominant elements, without overload
- Clear hierarchy: logo / name / contact
