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Company Name:  Borscht Kitchen


Type of Business:  Ukrainian cuisine restaurant in Toronto


Product / Service Description:  Ukrainian food


Distribution channels and sales geography:  Website, Instagram, Google Maps


Target audience profile:  All people interested in Slavic cuisine


Existing or proposed positioning:  https://borscht.kitchen/


Choose the type of sign: 

  • signboard of the point of sale / store
  • plate


Technical specifications of the sign (requirements, sizes, technological parameters, mandatory elements):  

19'' x 16'' (19 inches - width, 16 inches - height) 
Can be made smaller in height if necessary


Is there a logo, corporate style of the company?  

Can always be taken here,  logo in svg - https://borscht.kitchen/
Also attaching for the contest


Is it necessary to use their branding in the sign and adhere to the corporate style (if yes, specify colors: Pantone, CMYK)?  

It is necessary to use the corporate colors for the font for the name - Rubik Mono One


Signage style: 

  • branded
  • static
  • modern


What conceptual message should the sign convey:

  • informational
  • image-building


Provide examples of successful signs in this category. Indicate why?  

Attaching a photo of the sign example we will order, to understand how it will look. We have already decided where to print it.


Are there any mandatory graphic and textual elements (photos, texts, images, drawings)?  

Logo + name


In what format do you want to receive the original material?  

psd/vector/etc for future editing + a ready-made 19'' x 16'' image for printing


Provide any additional information you consider important.  

The sign should hang on the wall near the restaurant entrance (photo attached). The sign must include the logo, the name written in the specified font + preferably the phrase "Best Ukrainian Food". The format is somewhat inconvenient, everything needs to be arranged nicely. The name should be visible from 10 meters away. All other design elements, such as images, are at your discretion. It should simply be a nice sign that attracts attention and is not overly cluttered. It is also desirable to make it in a more American style, but this is up to you. 
Additionally, it would be good to create a vertical version for future use.
Applications4