Vlad Skalka

As a seasoned E-Commerce Specialist with a comprehensive background in driving sales and profitability for diverse businesses, I focus on delivering sustainable growth and tangible results. My expertise lies in harnessing the power of digital commerce across major platforms, including Amazon, Etsy, eBay, Walmart, and Kaufland.

🚀 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 𝐨𝐯𝐞𝐫 𝐭𝐡𝐞 𝐩𝐚𝐬𝐭 𝟓 𝐲𝐞𝐚𝐫𝐬 

✅Generated over $20 million in sales through different channels (USA/EU) 

✅Run ads valued at $670,000 with an average ROAS of 28 in 2023. 

✅Created over 2500 titles & descriptions for product listings. 

✅Created over 16000 product images, including A+ content for product listings & advertising, which increased conversion & sales. 

✅Launched over 25000 online advertising campaigns. 

✅Managed launches & sales of over 1000 products in various categories. 

✅Implemented AI tools in the copyrighting process for product listing SEO & CRO optimization.

🚀 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐫𝐞𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐩𝐫𝐨𝐜𝐞𝐬𝐬
🗸Analytics: Conduct thorough research on market trends, niche opportunities, brand positioning, product differentiation, & advertising effectiveness to inform strategy.
🗸Creating the SMART Goals & KPIs: Establish Specific, Measurable, Achievable, Relevant, &Time-bound goals alongside key performance indicators to track progress & success.
🗸Development of Strategy, Tactics, & Milestones: Formulate a comprehensive strategy outlining the approach, tactics to be employed, & set milestones for measuring progress.
🗸Project Execution: Implement the planned strategy with precision, managing resources &coordinating activities to ensure efficient operation & adherence to the plan.
🗸Result Analysis: Post-execution, analyze outcomes against the set KPIs & goals to assess performance, derive insights, & inform future strategies.

💼𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 𝐞𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞

✅𝗠𝗮𝗿𝗸𝗲𝘁 & 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀:  Extended market analysis includes determination of your competitors' strengths & weaknesses and your customer's problems & requests.

✅𝐇𝐢𝐠𝐡-𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐋𝐢𝐬𝐭𝐢𝐧𝐠 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧: Specializing in developing listings with maximize conversion rates:

- 7-10  main images

- SEO-optimized titles

- Attractive & and SEO-optimized bullet points & description

- Premium A+ content 

- Brand story

- Brand Store 

✅𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗟𝗶𝘀𝘁𝗶𝗻𝗴 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗺𝗲𝗻𝘁: Optimizing product presentations with a mix of compelling visuals and customer problem-solving content to enhance consumer appeal and conversion rate.

✅𝗦𝗲𝗮𝗿𝗰𝗵 𝗘𝗻𝗴𝗶𝗻𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Elevating product visibility through meticulous SEO practices to achieve top search rankings.

✅𝗔𝗺𝗮𝘇𝗼𝗻 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 (𝗣𝗣𝗖): Launch and Optimisation8:

- 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐞𝐝 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬 (Automatic, Manual Keyword Targeting, Manual Product Targeting)

- 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐞𝐝 𝐁𝐫𝐚𝐧𝐝 (Manual Keyword Targeting, Manual Product Targeting)

- 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐞𝐝 𝐁𝐫𝐚𝐧𝐝 𝐕𝐢𝐝𝐞𝐨 (Manual Keyword Targeting, Manual Product Targeting)

- 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐞𝐝 𝐃𝐢𝐬𝐩𝐥𝐚𝐲 (Image & Video)

✅𝗠𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲 𝗕𝗮𝘀𝗲𝗱 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴: eBay,  Kaufland, Walmart & Etsy Advertising (PPC).

✅𝐅𝐮𝐥𝐥 𝐄-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐩𝐫𝐨𝐣𝐞𝐜𝐭 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Oversaw comprehensive E-commerce project management, from initial conceptualization to final execution and launch.

✅𝐑𝐞𝐜𝐫𝐮𝐢𝐭𝐦𝐞𝐧𝐭 & 𝐭𝐫𝐚𝐢𝐧𝐢𝐧𝐠: Coordinated the recruitment and professional training of e-commerce teams, fostering expertise and excellence in team performance.

✅𝐀𝐦𝐚𝐳𝐨𝐧 𝐁𝐫𝐚𝐧𝐝 𝐑𝐞𝐠𝐢𝐬𝐭𝐫𝐲: 

- Amazon Transparency

- Sponsored Brand Ads

- Amazon brand Shop

✅𝐄𝐱𝐜𝐞𝐥 𝐖𝐨𝐫𝐤𝐛𝐨𝐨𝐤 𝐟𝐨𝐫 𝐀𝐦𝐚𝐳𝐨𝐧: Developing, optimizing, and implementing modified Excel Workbooks for: 

- Bulk Listing Creation & Update

- Bulk Ads Campaign Launch & Optimization

- FBA Shipment Creation

💼𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐰𝐢𝐭𝐡 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐧𝐢𝐜𝐡𝐞𝐬 & 𝐛𝐫𝐚𝐧𝐝𝐬

🌟𝐒𝐩𝐨𝐫𝐭 & 𝐎𝐮𝐭𝐝𝐨𝐨𝐫 𝐆𝐚𝐝𝐠𝐞𝐭𝐬: Smartwatches & GPS navigators (Garmin), Rifle optics, Range finder, Spotting scopes, Red Dots (Vortex Optix, Athlon Optics, Holosun), PCP guns (Hatsan, Umarex, Sig Sauer), Airsoft guns (Umarex, Sig Sauer), Crossbow & Archery scopes (Xero by Garmin), Golf gears (Bushnell, Approach by Garmin), Bike tools & Gears (Lezyne, Garmin), Knives (Spiderco, Benchmade).

🌟𝐂𝐨𝐬𝐦𝐞𝐭𝐢𝐜𝐬 & 𝐒𝐮𝐩𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐬: oxygen in can (Boost Oxygen), Hyaluronic Acid Serum, Eyelash Growth Serum (Vitavelle).

🌟𝐀𝐮𝐭𝐨𝐦𝐨𝐭𝐢𝐯𝐞: Bushing Kits (MetGum), Car organizers (FoxBox)

🌟𝐇𝐨𝐦𝐞 & 𝐃𝐞𝐜𝐨𝐫: Beeswax candles, Soywax candles, Flower Bear Gift sets.

🌟𝐅𝐨𝐨𝐝 & 𝐆𝐫𝐨𝐜𝐞𝐫𝐲: Yerba Mate (Rosamonte, Amanda, CBSe, Taragui, Cruz de Malta, Pipore, Yacuy), Combucha (Yerbee).

🌟𝐇𝐨𝐦𝐞 & 𝐊𝐢𝐭𝐜𝐡𝐞𝐧: Cold Brew Coffe makers, Wooden Botcher boards, Knives.

🌟𝐇𝐚𝐧𝐝𝐦𝐚𝐝𝐞: Women's clothes & lingerie, Wooden Puzzles, Postcards. 

📜𝗖𝗲𝗿𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗲𝘀

- Amazon Ads Retail

- Amazon Ads Advanced Retail 

- Amazon Advertising Foundations 

- Amazon Ads Campaign Planning

- Amazon Ads Campaign Optimization 

- Sponsored ads

- Amazon Video Ads

- Amazon DSP 

Let's connect to explore how we can elevate your online sales and build a strong marketplace presence with income & profit for your business.