Budget: 750 USD Deadline: 30 days
Hello Dmitry,
Regarding your task. I have over 5 years of experience with advertising on Amazon.
Including successful account management, where advertising campaigns performed well and my working methods only improved sales figures.
Regarding your tasks.
1. Weekly monitoring. The scheme works in Sponsored Product Exact or optimized Phrase targeting types, but if we work with Sponsored Brand campaigns, Amazon's algorithms create such nonsense, especially on high-traffic days, that you have to negative keywords every day to avoid wasting the budget. For example, an ad is set for a broad query waffle maker, but the algorithm decides to show for the query syrup for pancakes. And it drives traffic there very quickly. You need to notice this in time and add negative keywords.
2. Regarding budget redistribution, it's also a familiar situation, but I prefer to allocate working sets: ASIN/SKU + keyword + placement, and redirect the budget to such combinations, thus forming the most profitable campaigns. This approach is liked by Amazon's algorithms — then the product moves in ranking by keywords and KPI (ACoS / TACoS) within the permissible limits.
3. Regarding keyword analysis, restructuring, and scaling — this is routine.
About 2-3 hours a week, you need to look at the number of advertised products and report data. Additionally, you need to understand the product to know which queries are relevant and which are not. But when campaigns are 80% optimized and you understand the product characteristics, then yes, you can spend 2-3 hours a week and possibly a little more during discount seasons and abnormal traffic spikes.
Best regards,
Vladimir.
