Andrii Shkaranda
Rating
Language proficiency level
Skills and abilities
Portfolio
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Course of Creative Strategy
Successfully completed the Matveev Creative Strategy course, where the basic principles of building a creative strategy and robots with creativity were studied: the development and creation of a creative strategy, the creation of high-conversion creativity, advanced approaches to robots with fascination and retention of attention.
Consider the methods of creating UGC video videos, the structure of advertising accounts, the optimization and scalability of advertising campaigns, as well as the integration of artificial intelligence tools in the work of a creative strategist.
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Advertising for Online Schools
Social Media AdvertisingSchool of design with different directions. The main task: the continuous launch of advertising campaigns to gather leaders on webinars, as well as the development of chat bots under them.
Results on the amount and value of ice on the screenshot.
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Cover for English Language School
Lead Generation & SalesThe task is to improve the already existing chat bots.
What was done:
The existing vehicle has been studied, the shortcomings have been identified.
… Options for improving the curve in terms of
the marketing component.
A new scheme of the wreck.
The result: a new, more complex wheel is developed. The main change is the addition of messages for those who have not left the application from the first touch, and their heating. A tag system is developed to segment the audience. Each segment has its own transmission. There is also a shift of offers for sending. This brick allows you to work with the audience after the first interaction and to look for the application.
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Advertising for the Internet Store of Products for Agriculture (E-com)
Social Media AdvertisingThe task is to set a catalog of goods and feed, set advertising by catalog and dynamic retargeting.
What was done:
- Created a catalogue of goods in the commerce manager and set a fixed feed with a regular
… the renewal;
Advertising campaigns and dynamic retargeting;
Advertising campaigns aimed at “Conversion” and various protests
The events;
Optimization is done under the result.
The result: the primary task was solved, i.e. the setting
The catalogue, its daily update and the setting of dynamic retargeting. Advertising campaigns on conversions also worked successfully.
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Advertising for the online store (e-commerce)
Social Media AdvertisingTask: setting effective advertising for the regional online store (food, all for home, clothes, toys, etc.).
What was done:
… - Configured the catalogue of the FB (commerce manager) and the feed of goods.
Text in Ukrainian and Hungarian languages.
- Advertising campaigns on sales on the site and catalogue, as well as retargeting are created.
Results: a system of traffic and sales on the website and FB is set. The average return on advertising investment (ROAS) for a month of work was above 8. It works now.
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Targeted advertising. Registration for the webinar.
Social Media AdvertisingThe task is to bring people to a webinar on the innovations of tax accounting for 2022. And then on the course of the "High Accountant".
What was done:
… The audience is gathered. Since the budget and timetables were very limited (preparation began three days before the webinar), there was no possibility to test different audiences.
- Configurate events on mini-landing and the connection to FB Pixel.
An advertising campaign to register for a webinar.
The result: with a budget of about $50 received more than 120 registrations on the web. The cost of registration was 38 cents (0,38 $).
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Advertising on social networks. Studio of Interior Design
Social Media AdvertisingThe task is to attract customers to the development of design projects.What was done:
- Segmented audience with unique target sets of interests: Interior Design, Repair, Real Estate, in all sets the inclination was made to a payable audience.The audience of people of the middle age who were engaged in IT was also protested.In addition, LAL auditories were later used.- Formed UTP - offering a free calculation of the cost of the interior design for users who will leave their contact details and answer several questions about the room (the area of the room, the destination, etc.)Some faults on the site have been corrected, such as contact form, some buttons and elements.Pixel has been installed and its events are also adjusted.Several versions of texts and creatives have been developed.A quiz is created on a separate platform for the purpose of collecting data about potential buyers and their contacts.Results: Traffic was launched on the website, as well as on the lead form FB.During the test period, we have achieved bad results.That is, the cost of viewing the target pages was $0,06 and the cost of the leads was $2,76, which is a very good result for this niche.After the test period instead of the lead form decided to make a complete quiz - survey with the aim of collecting detailed information about the room and contacts.The price of the leather was $3.12 per leather.What is more expensive than with the lead form, but the quality of applications is higher.The chatbot for telegram is also now being developed as an additional tool.
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Targeted Advertising on Facebook
Social Media AdvertisingThe task is to obtain a visa application for work abroad.
What was done:
… - A CA analysis was carried out and a number of audiences were created. The LAL auditories.
A number of advertising campaigns and advertising groups with different creatives and texts have been created.
- FB Pixel is connected to the site and its events are adjusted.
I started working with the fb. The site was later rebuilt and traffic was released on it. She was better in the lead form, so she was mainly working with her. The LAL auditories were also used, which showed themselves well.
Results: During the work on the project it was possible to bad results, namely: a large number of applications at a low price - from $0.2 to $0.49 with an average check of $800.
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Chatbot for the Facebook page
Social Media AdvertisingChatbot for the Canadian city quests Xterio (https://www.facebook.com/xteriopage).
Task: develop a chatbot for the FB page, which will be a guide-quest to Montreal.
… What was done:
- The bots structure and quests mechanics are developed with scores on the ManyChat platform. For the correct answers, the user received points.
- Different possibilities of the platform have been used: response with time limit, input data from the user, use of conditions, random, tags.
- Together with the customer selected content for the bot - questions with a cultural and historical context about Montreal.
The possibility of accepting payments in one click is connected in the bot itself.
Results: a chatbot was collected in which the user by script passed a chain of tasks-quests: ordinary with the choice of the right answer, the input of the right answer, the time, the sound. Depending on the answers, the points were charged, which can be spent on various bonuses.
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Chatbot for a Facebook page/site
Social Media AdvertisingChatbot for Drink Manufacturers
The task is to develop a chatbot that is suitable for the company style. It is the space bot barman, who can not only show the products, but also pick a cocktail, tell the joke, the company’s history.
… What was done:
- All necessary flows are developed: shop, cocktail selection, anecdotes, etc.
- Improved content for the bot: product description, images, “cocktail card”, jokes of the barman.
Results: a chatbot was collected in the barman-interlocutor style. In it, the user could choose a cocktail/drink depending on the taste preferences, listen to the jokes of the barman and, of course, make an order.
Reviews and compliments on completed projects 5
11 April 2024
11 USD
Assistance with setting up audiences on FB.
Great prompt executor! I recommend
20 September 2022
23 USD
Advertising for an online webinar
A professional approach to the task. All conditions are fulfilled. I recommend for work.
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4 August 2022
14 USD
Chat bot messenger fb insta
All superb
Clear FIDBACK
Working with Classes
Fast and quality
2 August 2022
16 USD
We need a target for the moms.
I am incredibly grateful to Andrew for this great work! Everything was done quality, faced with some problems on my account while connecting the ad, and Andrei all solved, all and submitted. It is very comfortable to work with this man, attentive and attentive!
Very pleased ! We’ll talk again!
22 February 2020
10 USD
Advertising in FB + INST (passing the moderators).
He received advice from Andrea and help in setting the advertising. He was always in contact, responded quickly, in general no problems. I can strongly recommend it as an adequate executive.
Activity
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Lead generation on trusterase.de
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A targetologist is needed for setting up advertising
23 USD
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Audit of the advertising account
18 USD
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Setting up and managing advertising on Facebook
226 USD
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FB/IG advertising campaigns
271 USD
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Targetologist for Audit in Ads Manager
45 USD
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Setting up targeted advertising
271 USD
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Setting up and modifying targeted advertising
226 USD
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Setting up advertising on Instagram and Facebook
361 USD
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Meta Ads - urgent
275 USD
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