Advertising on social networks. Studio of Interior Design
The task is to attract customers to the development of design projects.What was done:
- Segmented audience with unique target sets of interests: Interior Design, Repair, Real Estate, in all sets the inclination was made to a payable audience.The audience of people of the middle age who were engaged in IT was also protested.In addition, LAL auditories were later used.- Formed UTP - offering a free calculation of the cost of the interior design for users who will leave their contact details and answer several questions about the room (the area of the room, the destination, etc.)Some faults on the site have been corrected, such as contact form, some buttons and elements.Pixel has been installed and its events are also adjusted.Several versions of texts and creatives have been developed.A quiz is created on a separate platform for the purpose of collecting data about potential buyers and their contacts.Results: Traffic was launched on the website, as well as on the lead form FB.During the test period, we have achieved bad results.That is, the cost of viewing the target pages was $0,06 and the cost of the leads was $2,76, which is a very good result for this niche.After the test period instead of the lead form decided to make a complete quiz - survey with the aim of collecting detailed information about the room and contacts.The price of the leather was $3.12 per leather.What is more expensive than with the lead form, but the quality of applications is higher.The chatbot for telegram is also now being developed as an additional tool.
- Segmented audience with unique target sets of interests: Interior Design, Repair, Real Estate, in all sets the inclination was made to a payable audience.The audience of people of the middle age who were engaged in IT was also protested.In addition, LAL auditories were later used.- Formed UTP - offering a free calculation of the cost of the interior design for users who will leave their contact details and answer several questions about the room (the area of the room, the destination, etc.)Some faults on the site have been corrected, such as contact form, some buttons and elements.Pixel has been installed and its events are also adjusted.Several versions of texts and creatives have been developed.A quiz is created on a separate platform for the purpose of collecting data about potential buyers and their contacts.Results: Traffic was launched on the website, as well as on the lead form FB.During the test period, we have achieved bad results.That is, the cost of viewing the target pages was $0,06 and the cost of the leads was $2,76, which is a very good result for this niche.After the test period instead of the lead form decided to make a complete quiz - survey with the aim of collecting detailed information about the room and contacts.The price of the leather was $3.12 per leather.What is more expensive than with the lead form, but the quality of applications is higher.The chatbot for telegram is also now being developed as an additional tool.