William Harold Greenwood
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Language proficiency level
CV
Overview / About Me
I’m Bill Greenwood, a UK-based Adobe InDesign and Photoshop specialist with 40 years’ experience in commercial imaging and print. I began in darkrooms and moved into high-end retouching and pre-press across offset, flexo and gravure. Alongside Photoshop, InDesign and a wide range of pre-press systems, I specialise in data-driven InDesign Data Merge, turning messy spreadsheets into perfectly typeset publishing materials, ready for web or digital press.
Core Expertise
InDesign Data Merge (CSV/Excel/XML): single or multiple records per page, robust image linking from file paths or URLs, conditional fields, barcodes/QR codes, GREP styles and rock-solid pagination
Catalogue & spec-sheet templates: master pages, object styles, auto-flowing tables, anchored images and update-safe layout rules
Automation & scripting: ExtendScript/JSX, AppleScript and Python helpers (e.g. asset relinking, image resizing, link audits, batch exports, PDF assembly). (Note: I don’t offer standalone scripting services professionally.)
Print-ready PDFs & pre-press: Enfocus PitStop workflows, colour management (FOGRA 51/52L), PDF/X and clean output for digital and offset
High-end image retouching (including high-volume): subtle, honest improvements for fashion, lifestyle, hospitality and e-commerce—consistent skin tones, colour-matched product colourways and fast, reliable turnaround
I’m pragmatic, detail-obsessed, and I’ve taught Photoshop professionally. My approach is minimal but impactful. I’m not a designer; my skills follow the designer’s work. If the designer is the architect, I’m the builder—more of a craftsman. I get the most satisfaction from helping people solve difficult, intricate tasks.
I’m also comfortable with a wide range of pre-press, illustration and design software.
Location & comms: UK (Europe/London). Clear written updates, versioned files and tidy folders. Comfortable with NDAs.
Skills and abilities
Design & art
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Artwork
from 40 USD for hour
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Icons & Pixel Graphics
from 40 USD for hour
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Infographics
from 40 USD for hour
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Outdoor Advertising
from 40 USD for hour
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Packaging and label design
from 40 USD for hour
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Print Design
from 40 USD for hour
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Social Media Page Design
from 40 USD for hour
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Vector Graphics
from 40 USD for hour
Photo, Audio & Video
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Audio & Video Editing
from 40 USD for hour
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Photo Processing
from 40 USD for hour
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Photography
from 40 USD for hour
Writing
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Text Editing & Proofreading
from 40 USD for hour
Portfolio
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100 USD ExcludedUK - Social media Infographics
Social Media Page DesignCreated social media content for ExcludedUK, turning complex policy updates and community stories into clear, shareable posts. Planned content calendars, wrote concise copy, and built on-brand graphics/carousels that balanced empathy with accuracy. Supported rapid responses to news, moderated comments, and tracked performance to refine what resonated with the community.
Role: Social media content creation, scheduling and community support
… Objectives: Explain policy changes clearly, amplify lived experiences, drive actions (sign-ups, petitions, event attendance)
Content types: Carousels and infographics, quote cards, motion snippets, FAQs/“myth vs fact”, event promos and recap threads
Workflow: Weekly content calendar; rapid-turnaround posts for breaking updates; source of truth maintained in shared docs
Tone & accessibility: Empathetic, plain-English copy; consistent brand cues; alt text, captioning and high-contrast graphics
Tools: Adobe Photoshop/InDesign (templates, image treatment)
Community care: Comment moderation, response templates for common questions, escalation paths for sensitive topics
Impact: Clearer messaging, steadier engagement, and content that supporters could share confidently during fast-moving conversations
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320 USD Kiddicare — Room-set post-production
Photo ProcessingWorked with the studio and creative team to enhance, colour-correct and retouch multiple room-set images. Removed distractions, levelled floors, cleaned marks, recoloured products, and composited studio-shot furniture into existing photography—avoiding set rebuilds and full re-shoots. Delivered consistent, production-ready visuals from detailed client mark-ups.
Role: Post-production retouching & colour management for room-set imagery
… Tasks: Remove wires/screws, fix surfaces, clean footprints/dust, recolour products, balance lighting and perspective
Compositing: Replaced/added studio-shot furniture into existing rooms, matching perspective, lighting, shadows and texture
Workflow: Worked from client mark-ups; non-destructive layers; consistent look across sets; press- and web-ready exports
Result: High-quality, on-brand images with significant time/cost savings by avoiding set rebuilds and full re-shoots
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1154 USD Pre-press troubleshooting & 5-colour print fix
Print DesignBrought in mid-press when the printer couldn’t match proofs. Diagnosed a wrong PDF profile and GCR-heavy conversions that locked jewellery tones to the background. Rebuilt the artwork: separated images/text/gradients, introduced a 5th Pantone spot (Pantone 426 C) for the backgrounds, applied fine trapping around cut-out jewellery, and colour-matched to supplied samples. Delivered 5-colour press-ready PDFs—stable backgrounds, accurate jewellery tones, smooth print.
Role: Pre-press rescue, retouching, colour management
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Problem: Wrong PDF spec + GCR conversions → excessive K; printer couldn’t control background without affecting jewellery
Solution: Convert background gradients to Pantone 426 C spot; separate black/white text as individual PDFs; isolate jewellery from backgrounds
Execution: Precise cut-outs; rebuilt noise-free gradients; fine trapping around jewellery; colour-corrected to client samples; recombined to 5C (CMYK + spot)
Output: Press-ready PDFs with clean overprint and reliable on-press control
Result: Proof-accurate print and a happy client
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2000 USD London Skyline Frieze — St Thomas’ Hospital (Art in Site, NHS)
Photo ProcessingRetouching and image composition on a panoramic frieze built from 53 rooftop shots, stitched into an 18-metre print. Delivered pixel-perfect joins for close viewing, correcting camera shake and lens distortion, balancing depth of field and colour, and removing unwanted motion. Final print-ready master: 3 GB, produced for fire-rated vinyl with laminate and 12 mm MDF mounting.
Role: Retouching & image composition
… Scale: 53 images → seamless 18 m panorama; 60+ hours retouching; 3 GB master
Fixes: Camera-shake removal, lens distortion correction, DoF balancing, seam colour grading, removal of people/cars/buses
Result: Nose-to-glass clarity with invisible joins for a permanent large-format hospital installation.
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2308 USD InDesign Data Merge 1000 unique cards from CSV
ArtworkBuilt a data-driven workflow to produce 1,000 cards supporting 34 local businesses during early Covid. Each card showed all 34 names with 10 highlighted—5 fixed priority businesses per 500-card set and 5 randomly selected from the remaining 29—plus a unique order and position on every card. Delivered press-ready PDFs via Excel/LibreOffice randomisation and an InDesign master with balanced columns, anchored frames, GREP styling and Data Merge.
Brief: 1,000 cards → two sets of 500; each back lists 34 businesses; highlight 10 (5 fixed + 5 random); random order/position per card
… Data prep: Excel/LibreOffice randomisation with flags; split into 8 CSVs (4×125 sheets per set) for reliability
InDesign build: single master page, 3-column balanced frame, 34 anchored text frames, paragraph styles + GREP to style/remove flags
Output: 8 documents × 125 pages → 1,000 unique backs; press-ready PDFs for digital press
Role: Data planning, automation and full production. Front design by local designer Dick Stoppels
Result: Consistent typography and layout with controlled randomness—fast, scalable, and print-safe.
#Indesign #DataMerge
Activity
| Latest proposals 1 | Budget | Added | Deadlines | Proposal | |
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Data parsing and automation in Adobe InDesign
789 USD
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