Ganna Korzh
Offer Ganna work on your next project.
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Offer work 
Ukraine
11 months 22 days back
available for hire
age 45 years
on the service 2 years
Rating
Successful projects
Average rating
Language proficiency level
English: upper-intermediate
Skills and abilities
Promotion
Outsourcing & consulting
Writing
Portfolio
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Market research and competitors (for marketing strategy)
The market and competitive environment in the retail automation industry have been analyzed. The research revealed solutions with more relevant functionality that were not initially considered. A detailed analysis of functionality, competitive advantages, and positioning identified significant threats, prevented potential difficulties and budget losses due to incorrect market entry strategies.
Based on the results obtained, changes were made to the MVP functionality to ensure differentiation in the market. As a result, the first pilot project was successfully launched in the target market within 3 months.
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Competitor research to identify growth points
The client did not understand the level of competition in the industry and did not see opportunities for growth. The research showed that what the company considered its competitive advantage was actually its weakness, as more suitable solutions already existed in the market.
Following the recommendations provided based on the research results, the company entered new geographical markets, optimized its package offers, expanded its service portfolio, and was able to significantly increase turnover in just four months.
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SWOT analysis within the framework of strategy development
SWOT analysis is a necessary component of the strategies I develop. It provides an understanding of strategically important directions for development, growth points, and marketing initiatives. Professional interpretation of all components of the analysis has allowed me to focus on priorities and build an effective market entry strategy.
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Development of business and marketing strategy
Development of a business plan and PitchDeck for an accelerator program for startups. As part of the project, I conducted marketing research, identified the target audience, analyzed the competitive environment, etc. I developed sales and pricing models, marketing strategy, and P&L calculation. The final materials helped the startup clearly articulate its value, market entry strategy.
Activity
| Latest proposals 2 | Budget | Added | Deadlines | Proposal | |
|---|---|---|---|---|---|
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Development of a comprehensive marketing strategy for the company
902 USD
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Market analysis and project success forecast, 18+ couples game web application
698 USD
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