Anton Krivoruchko
Offer Anton work on your next project.
Rating
Skills and abilities
Services
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Content Management
from 2 USD for day
- Tuition
Promotion
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Contextual Advertising
from 5 USD for day
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Lead Generation & Sales
from 2 USD for day
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Search Engine Optimization (SEO)
from 3 USD for day
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Social Media Advertising
from 3 USD for day
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Social Media Marketing (SMM)
from 3 USD for day
Writing
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Copywriting
from 2 USD for day
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Rewriting
from 2 USD for day
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Text Editing & Proofreading
from 2 USD for day
Portfolio
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300 USD Advertising on Amazon to sell one-time containers
Contextual AdvertisingIntroduction data :
The product:
containers for food for export
…
The Problems:
The customer created the lists and tried to make advertising on Amazon without any experience.The lists were not fully filled, the photos were not quality, the product was not created in variation.Advertising provided traffic with high costs and a total ACOS of 101%.The customer is on the edge of the sale of the business.The task:
1 .Correction of errors in the lists, optimization;
2ndIncreased sales of goods;
ThreeMaking the goods profitable;
4 .Advertising with minimal costs;
The course of work:
Analysis of the niche, discovery of competitors, their advantages and disadvantages;
I asked the customer for a photo with a professional photograph on a white background.The designer developed a photo according to the technical characteristics of Amazon.He composed a semantic core by key words.It is divided into 4 types:
a) the terms of high frequency search;
b) low-frequency search requests;
c) unique words;
d) irrelevant key requests;
- Based on high frequency keys and the method of use of the product, a new title was made.Low frequency keys are added to bullets.In the setting of the listing itself, he inserted unique keywords.The goods were in 3 sizes, they collected the variation.Through this they were able to get the total amount of reviews for all the variation and the best rating among these products;
Improved the advertising strategy:
the goods broken by portfolio;
a) launching advertising only Sponsored Brands, as work with low budgets;
(b) the advertising set by the SKAG (Single Keyword Ad Group) is decoded as follows: one group - one key - one advertising;
(c) one key is prescribed directly under one goods;
(d) advertising launched on keywords, competitors, categories;
The strategy is selected by Dynamic bids - down only, to lower the rate;
the advertising is set in exact and phrase;
- After the work of the advertising 1 month, launched the cluster promotion of the product;
The optimization was carried out both at the level of advertisements and at the level of companies in Placements.Obtained results:
- After changes on the list, collect variations and launch ads according to another strategy.Traffic on listings and sales in 2 weeks have rapidly increased.In the first month of advertising promotion, ACOS decreased from 101% to 32%.- In 3 months of work came to a stable ACOS 24%
- The average total sales per month increased by 230%
The conclusion:
Through the complete processing of the listing of goods and the accurate setting of the advertising with the chosen strategy, we were able to bring the loss of goods to profit.The customer instead of selling the business, increased the supply of the product and planned an extension of the variation.#ppc #amazon #context advertising
Reviews and compliments on completed projects 2
23 September 2023
29 USD
Advertising of Amazon
Quality
Professionalism
Cost
Contactability
Deadlines
Thank you for your involvement in the project.
Oksana Dubina
| Personal | Response review
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20 August 2023
47 USD
The Amazon PPC
Quality
Professionalism
Cost
Contactability
Deadlines
A great professional of your job! I recommend it!
Anastasiia Kulchytska
| Personal | Response review
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Activity
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