Budget: 22500 UAH Deadline: 15 days
Hello.
We are ready to connect to the optimization of Google Ads campaigns from ViACore: https://viacore.group/
We have experience with Google Ads, e-commerce, and campaigns where it is important to work not only with clicks but with traffic quality, CTR, keyword structure, negative keywords, bids, and the commercial logic of queries.
We understand the specifics of the task: this is not a launch from scratch, but the optimization of already active Search campaigns in the US market, where traffic is directed straight to Amazon through attribution links, and classic conversions in Google Ads are not transmitted. Therefore, the focus should be on the cleanest search traffic, cost control, CTR, CPC, behavior according to Amazon attribution reports, and estimated ROAS.
What we will do:
We will conduct an audit of current campaigns:
account structure;
distribution of campaigns by products;
keywords and match types;
search queries;
negative keywords;
bids;
geo / demographics / devices;
ads;
extensions / assets;
budget distribution.
We will optimize Search campaigns:
remove irrelevant queries;
separate branded / non-branded / category / competitor keywords, if appropriate;
prepare a structure for 8 product positions;
update ad texts in English;
test different intent groups;
optimize bids considering CPC, CTR, and traffic quality;
prepare a weekly optimization logic for a budget of $2000/week.
We will set up a practical control system:
which campaigns/keywords to scale;
which queries to exclude;
how to evaluate results without conversions in Google Ads;
how to link Google Ads data with Amazon Attribution;
which metrics to look at weekly.
We can work in a project optimization format: first an audit, then practical adjustments in the account, after that a brief plan for further tests.
Cost of work: $500 for the audit + the first cycle of optimization.
Further management of campaigns: $800
We are ready to work in Ukrainian in the team, while the advertising texts and campaign structure will be in English for the US market.